11 Nov
|
Financial services
|
Maharashtra
11 Nov
Financial services
Maharashtra
Key Responsibilities
- Develop and execute CRM and retention strategies across Email, SMS, WhatsApp, Push Notifications, and other customer touchpoints.
- Manage customer lifecycle journeys, including onboarding, cart abandonment, repeat purchase, reactivation, and loyalty campaigns.
- Create customer segments and personalized campaigns to improve engagement and conversion.
- Analyze customer behavior, campaign performance, and retention metrics to generate actionable business insights.
- Build and maintain dashboards to track key KPIs such as CRM revenue, retention rate, repeat purchase rate, CLV, and campaign ROI.
- Partner with Ecommerce, Marketing, Merchandising, and Technology teams to drive customer growth initiatives.
- Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.
- Support loyalty program execution and customer database management.
📌 Assistant Manager - Ecommerce Analytics & Retention - Galeries Lafayette (Maharashtra)
🏢 Financial services
📍 Maharashtra