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Job Title: Performance Marketing Specialist

Location: Bhandup, Mumbai (Work from office)

Experience: 2 - 3 Years

Industry: IT & Cybersecurity Media, B2B Marketing

Salary: 5 LPA

About The Company:

This is a leading tech media house specializing in IT and cybersecurity, serve as a trusted source of strategic intelligence for decision-makers in the Middle East and India.

Their work spans across digital publishing, event marketing, CXO engagement programs, and thought leadership content. We collaborate with top-tier cybersecurity service providers, OEMs, and enterprise tech brands to deliver impactful campaigns and experiences.

About the Role:

We are looking for a Performance Marketing professional who can plan, execute and optimize paid digital campaigns with a strong focus on lead generation, customer acquisition and revenue growth. The person will be responsible for managing paid campaigns across platforms such as Google Ads, Meta and LinkedIn, while continuously optimizing campaigns based on CPL, conversion rates, CAC and ROI.

Key Responsibilities:

Paid Campaign Management

• Plan, launch and manage performance marketing campaigns across Google, Meta, LinkedIn and other relevant platforms.

• Manage campaigns for cybersecurity trainings, certifications, memberships, webinars, events and other CyberFrat offerings.

• Conduct audience research and create relevant targeting strategies.

• Develop campaign structures, budgets, bidding strategies and conversion goals.

• Manage remarketing and retargeting campaigns.

Lead Generation & Acquisition





• Drive qualified leads for B2C and B2B offerings.

• Develop campaigns based on specific revenue and lead-generation targets.

• Optimize campaigns for lead quality, not just lead volume.

• Work closely with the sales team to understand lead quality and conversion performance.

• Track the complete journey from ad click → lead → connected lead → sale.

Campaign Optimization

• Continuously monitor CPL, CTR, CPC, conversion rate, CAC and ROAS.

• Conduct A/B testing of creatives, ad copies, audiences, landing pages and offers.

• Identify underperforming campaigns and optimize or restructure them.

• Allocate budgets towards campaigns, audiences and channels delivering better results.

• Scale successful campaigns while maintaining target acquisition costs.

Landing Pages & Conversion Optimization

• Work with the website/content team to develop high-converting landing pages.

• Identify gaps in the lead-generation funnel and recommend improvements.

• Test different offers, messaging, CTAs and landing-page formats.

• Monitor conversion rates at every stage of the funnel.

Tracking & Reporting

• Ensure proper tracking of campaigns, leads and conversions.





• Work with tools such as Google Analytics, Google Tag Manager, Meta Pixel and CRM systems.

• Maintain accurate campaign and lead attribution.

• Prepare weekly and monthly performance reports.

• Provide actionable insights on campaign performance and budget utilization.

Required Skills:

• Hands-on experience with Google Ads and Meta Ads.

• Good understanding of LinkedIn Ads and B2B lead generation.

• Strong understanding of performance marketing funnels.

• Experience with lead generation and conversion campaigns.

• Solid analytical and numerical skills.

• Understanding of CPL, CAC, ROAS, CTR, CPC, conversion rate and ROI.

• Experience with A/B testing and campaign optimization.

• Ability to work with CRM and marketing analytics data.

• Strong understanding of landing pages and conversion optimization.

Good to Have:

• Google Ads / Meta certifications.

• Experience in cybersecurity, SaaS, EdTech, professional training or technology businesses.

• Experience with LinkedIn Campaign Manager.

• Knowledge of Google Tag Manager and conversion tracking.

• Experience with CRM platforms and marketing automation.

• Basic understanding of SEO and organic digital marketing.

Key Performance Indicators:

• Qualified leads generated

• Cost per lead (CPL)

• Lead-to-sale conversion rate

• Customer acquisition cost (CAC)

• Revenue generated from paid campaigns

• ROAS / marketing ROI

• Landing-page conversion rate

• Campaign scalability

• Lead quality and sales feedback

📌 Performance Marketing Specialist (Mumbai)
🏢 Talent Corner HR Services
📍 Mumbai