• 1. New Customer & Account Acquisition o To drive a high volume of new customer and distributor account acquisition, supporting the commercial priorities of the assigned area. o To manage the assigned customer and budget base with a view to building a strong portfolio and business plan for the next three years.
• 2. Customer Relationship Management o To establish and maintain robust rapport with assigned customers and distributors, acting as their primary point of contact. o To build a thorough understanding of the target customer and assigned account base, including business type, product categories, contractual terms, and service requirements. o To communicate significant market trends, rate changes, and policies to assigned accounts in a timely manner.
• 3. Sales & Account Development o To identify and develop new sales opportunities within the assigned account base and territory. o To build a strong understanding of all service and product offerings to provide integrated solutions to customers.
• 4. Stakeholder Coordination & Reporting o To establish an internal network across the cluster and wider organisation to facilitate timely resolution of customer issues. o To track account-level targets and monitor sales performance against plan. o To ensure Customer Relationship Management (CRM)



tools and account records are updated on time and with high-quality data.
• 5. Financial Planning & Reporting o To manage and direct the development, interpretation, and reporting of financial data to support the attainment of plant-level targets. o To plan, coordinate, and administer the budgeting process for the manufacturing facility, incorporating cost of goods sold (COGS) analysis and variance management. o Role Requirements Qualification:
• B.
Com / M.
Com / MBA – Finance / CA / ICWAI.
• Desired certification: MBA – Finance.

Experience:
• 10–15 years of overall experience.
• Minimum 7 years of experience specifically in Sales Accounting. Preferred Attributes:
• Strong knowledge of sales and marketing accounting, with proven general management capability across negotiation, time management, and production and supply coordination.
• Hands-on experience working on SAP is essential.
• Strong people management and leadership skills, with the ability to build and manage high-performing teams.
• High analytical ability combined with imagination and creativity in problem-solving.
• Robust communication, coordination, and interpersonal skills for effective stakeholder management.

📌 Deputy General Manager- Finance (India)
🏢 Varun Beverages Limited (VBL)
📍 India