Role Overview The Copywriter is responsible for creating compelling, persuasive, and SEO-optimised content for automotive digital platforms. The role focuses on product pages, technical landing pages, SEO landing pages, and customer-facing communications, ensuring content is accurate, engaging, and aligned with brand and business objectives.

Key Responsibilities
• Write, edit, and optimise content for product pages, technical landing pages, SEO landing pages, and digital customer journeys.
• Translate complex automotive features and technical specifications into engaging customer-focused content.
• Develop content aligned with SEO best practices and search intent strategies.
• Collaborate with Designers, Content Editors, SEO specialists, and Marketing teams to deliver integrated digital experiences.
• Maintain consistency of tone of voice and messaging across all customer touchpoints.
• Review and proofread content to ensure quality, accuracy, and brand compliance.
• Support content localisation and adaptation initiatives when required. Qualifications
• 3+ years of experience in copywriting,



content creation, journalism, or digital marketing.
• Native or bilingual-level British English is mandatory.
• Exceptional writing, editing, and proofreading skills.
• Proven experience writing content for websites, product pages, landing pages, and SEO initiatives.
• Strong understanding of SEO principles and content optimisation techniques.
• Strong knowledge of the automotive industry and customer buying journey.
• Ability to translate technical information into clear, customer-friendly content.
• Robust organisational skills and attention to detail. Preferred Qualifications
• Previous experience as an automotive journalist, motoring editor, or automotive content specialist.
• Experience supporting automotive product launches and digital campaigns.
• Agency experience working with multiple stakeholders and international teams.
• Experience working within global or multi-market environments.

📌 Copywriter-Automotive content (India)
🏢 dentsu
📍 India