• POSITION DESCRIPTION JOB TITLE Specialist Digital Marketing GRADE : M DEPARTMENT Marketing

LOCATION:
HO SUB-DEPARTMENT Digital Marketing TYPE OF POSITION : Full-time REPORTS TO Manager-Marketing Automation REPORTING INTO NA
• ROLE PURPOSE & OBJECTIVE The Specialist will assist in the development and execution of WhatsApp & Chatbot banking use cases to meet business objectives. This role will work closely with cross-functional teams, and contribute to planning, research, and manage the lifecycle of Bot Banking.
• SIZE OF THE ROLE FINANCIAL SIZE NON-FINANCIAL SIZE
• NA
• 83 Lakh customers
• 100+ Use cases
• KEY DUTIES & RESPONSIBILITIES OF THE ROLE Business
• Support the team in defining the roadmap for WhatsApp & Chatbot banking.
• Assist in identifying the customer needs, market trends, and competitive landscape to create use cases.
• Collaborate with business, IT, and marketing teams to develop and launch current features.
• Meeting timelines on the tasks and releases for WhatsApp & Chatbot banking.
• Analyze metrics and user feedback to make decisions based on qualitative & quantitative data for enhancements and new features.
• Support the development of documentation, such as requirement documents, Flow Charts, User Stories & Dashboards.
• Ensure publishing the Dashboards for WhatsApp & Chatbot banking to the supervisor.
• Stay informed about industry trends, emerging technologies, and best practices in Bot banking. Customer
• Ensure that the supervised training to the bot is done for unanswered queries.
• Ensure WhatsApp & Chatbot banking adoption by promotional activities, nudges, user opt ins at online journeys, and through omni channel communications via emailers & SMS.



Internal Process
• Ensure Compliance of all audits (Risk/IT/Compliance/Audit/Statutory) on time
• Ensure all Use cases, creatives, workflows, and communication have written approvals from relevant stakeholders.
• Review of SMS Templates on a quarterly basis
• Managing vendor agreements
• Billing & provisioning by 27 th of every month Innovation & Learning
• Completion of all mandatory courses
• Complete course on marketing automation
• MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS Educational Qualifications
• Bachelor's degree in Business, Marketing, Engineering, or related field. Experience (Years And Core Experience Type)
• 0 to 2 years of experience Certifications
• AI, Product Management certifications is nice to have Functional Skills
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills.
• Eye to Detail with strong organizational and management abilities.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. Behavioral Skills
• Team player, who is ready to take the ownership and deliver the results
• Ready to work under pressure Competencies
• Growth Mindset, MS Excel, MS Word, MS PowerPoint
• KEY INTERACTIONS INTERNAL EXTERNAL
• Product
• IT
• Business
• Compliance
• Legal
• Phone Banking & SQ
• Marketing
• Alliance
• Digital Banking
• Finance
• Bot Vendor
• Marketing Automation Vendor
• Digital Marketing Agency
• Creative Agency PREPARED BY Rakshith Thimmaiah DATE 7 th May 2024 REVIEWED BY Prince Gerald Ignatius DATE 7 th May 2024 LAST UPDATED BY DATE

📌 Specialist Digital Marketing (Bengaluru)
🏢 Ujjivan Small Finance Bank
📍 Bengaluru