Shop Your Trip Pvt. Ltd. is a B2B travel company providing travel solutions, including domestic and international holiday packages, hotels, flights, transfers and sightseeing services. We are looking for a result-oriented Performance Marketing Executive to manage and scale our digital advertising campaigns and generate quality business leads. Position: Performance Marketing Executive Experience Required: 2–3 Years

Salary:
₹20,000 – ₹30,000 per month

Key Responsibilities
• Plan, execute and optimise paid advertising campaigns across Meta (Facebook & Instagram).
• Manage Google Ads campaigns, including Search, Display and YouTube.
• Generate high-quality leads for domestic and international holiday packages.
• Monitor key performance metrics such as CPL, CPA, ROAS, conversions and campaign performance.
• Manage daily advertising budgets and optimise marketing expenditure for better ROI.
• Create, test and optimise target audiences, ad creatives, headlines and landing pages.
• Coordinate with the creative team for designing posters, videos, banners and advertising copies.
• Set up and monitor Meta Pixel, Google Analytics 4 (GA4)



and conversion tracking.
• Prepare weekly and monthly campaign performance reports.
• Analyse competitor advertising strategies and identify new customer acquisition opportunities.
• Implement retargeting, remarketing and lead conversion strategies.
• Coordinate with the sales team to improve lead quality and increase conversion rates. Requirements
• 2–3 years of hands-on experience in Performance Marketing or Digital Marketing.
• Practical experience in Meta Ads Manager and Google Ads.
• Experience in lead generation campaigns and budget optimisation.
• Good understanding of CPL, CPA, ROAS, CTR, CPC and conversion tracking.
• Knowledge of Meta Pixel, Google Analytics 4 and Google Tag Manager.
• Experience with audience targeting, retargeting and remarketing.
• Ability to analyse campaign data and make performance-driven decisions.
• Robust analytical skills with a target-oriented mindset.
• Experience in the Travel, Hospitality or E-commerce industry will be preferred.

📌 Performance Marketing Executive (India)
🏢 Sasta Europe ( DMC of Europe )
📍 India