Key Responsibilities
• Plan, implement, and manage SEO + AIO + ASO strategies (on-page, off-page, and technical).
• Perform in-depth keyword research, site audits, and competitor analysis. Monitor and analyze SEO & ASO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, AppTweak, etc.
• Develop and implement link-building strategies for the app and website.
• Collaborate with content, design, and development teams to ensure SEO best practices.
• Track and report on SEO & ASO KPIs and provide actionable insights.
• Stay updated with the latest SEO & ASO trends, algorithm updates, and best practices.
• Conduct regular technical SEO & ASO audits and work with developers to resolve issues.
• Mentor junior SEO executives or interns when required.

Requirements:
• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• 5-6 years of hands-on SEO experience.
• Robust knowledge of SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, etc.,



and the ability to work on analytics custom dimension and custom metric setup.
• Proven track record of improving organic search performance.
• Solid understanding of search engine algorithms and ranking factors.
• Familiarity with HTML, CSS, and basic web development practices (a plus).
• Excellent analytical, communication, team-handling, and project management skills.
• Experience with CMS platforms like WordPress, Shopify, or Strapi is a plus. Full Preferred Skills section:
• Proficiency in Google Analytics, Google Tag Manager, and Google Search Console.
• Knowledge of schema markup and rich snippets implementation.
• Strong understanding of enterprise SEO and automation tools.
• Strong understanding of mobile SEO and Core Web Vitals optimization.
• Exposure to both international and local SEO strategies.
• Familiarity with SEO best practices for Angular, .
NET, or React.

📌 Assistant Manager SEO (Gurugram)
🏢 Astroyogi
📍 Gurugram