The On (70%) & Off (30%) Trade Specialist is responsible for planning & executing the brand objectives in both On and off trade outlets. Ensuring that Commercial & Brand objectives for the on & off premise channel, brand and customer KPI's are delivered (including: Sales, Profitability, Market Share). Reporting to the Commercial Manager,you will be responsible for the following:
• Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations
• Manage all aspects of On and Off Trade execution
• Ensure timely processing of purchase orders, A&P; budgets, and claim settlements for operational excellence
• Ensuring brand availability, menu listing, and appropriate pricing in on‑premise outlets
• Monitor outlet‑level inventory and plan stock replenishment aligned with sales opportunities
• Ensure products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf‑in‑shelf)
• Execute in‑store visibility initiatives and build impactful displays as per annual plans




• Manage visibility and activation calendars, ensuring flawless execution of brand experiences
• Plan, execute, and review gift‑pack promotions to deliver pre‑aligned objectives
• Deliver merchandising services tailored to diverse customer needs
• Build and maintain robust relationships with counter salesmen, bar managers, restaurant managers, and general managers
• Handle ad hoc administrative tasks as required What we are looking for:
• Self-motivator
• Liquor Industry experience of 4+yrs into On Trade
• Ability to network and build relationships
• Previous merchandising &/ or retail experience
• Knowledge of retail activation planning/ management/ operation
• High attention to detail
• Excellent time management skills
• Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)
• Ability to work varied hours
• Knowledge of the Liquor industry and regulatory environment, and communication guidelines

📌 On & Off Trade Specialist (Bengaluru)
🏢 Campari Group
📍 Bengaluru