The Opportunity As Plum scales, every media investment must do more than deliver impressions: it should strengthen consumer preference and contribute to measurable business growth. We are looking for an Assistant Manager– Media (Digital) to lead full-funnel digital media strategy, investment planning and effectiveness across priority brands and categories. This is a commercially grounded role combining brand-building judgment, analytical rigour, creative understanding and strong agency leadership. What You'll Own 1. Full-Funnel Media Strategy & Planning
• Translate brand and category priorities into integrated digital media plans across awareness, consideration, conversion and retention.
• Own channel and budget recommendations across YouTube, Meta, OTT/CTV, search, programmatic and relevant emerging platforms.
• Balance long-term brand building with near-term demand creation, ensuring a coherent consumer journey. 2. Media Investment & Business Impact
• Own media budgets, phasing, forecasts and investment efficiency across focus categories.
• Evaluate incremental impact on awareness, branded search, traffic, consideration, conversion and sales; distinguish correlation from causation.
• Recommend where to scale, reduce or reallocate spending using business outcomes, not only CTR, CPC or ROAS. 3. Experimentation, Measurement & Analytics
• Design structured tests across audiences, channels, creative, frequency and media mix.
• Develop reporting frameworks and dashboards to connect media signals with commercial outcomes.
• Work with Analytics,



Growth and E-commerce teams to assess incrementality, attribution limitations and learning agendas. 4. Agency & Cross-Functional Leadership
• Brief, challenge and manage media and performance partners against transparent deliverables and outcomes.
• Lead regular performance reviews and ensure timely optimization and financial discipline.
• Collaborate with Brand, Category, D2C, E-commerce, Finance and Creative teams to turn insights into decisions. What We're Looking For
• 2-4 years in digital media planning, integrated media, growth or performance marketing, preferably in consumer/D2C environments.
• Demonstrated ownership of sizable media plans, budgets and agency relationships.
• Strong knowledge of Meta, Google/YouTube, OTT/CTV and performance media; comfortable interpreting brand and business metrics.
• Advanced Excel/Sheets and analytical skills; ability to structure ambiguous questions and test hypotheses.
• Sound consumer and creative judgment, strong communication and stakeholder influencing skills.
• Comfortable with speed, ambiguity and high accountability; beauty experience is helpful but not essential. You'll Thrive Here If You...
• Think of media spending as a business decision, not simply a channel plan.
• Question standard agency recommendations and build your own point of view.
• Can move between creative discussion and rigorous numerical analysis.
• Enjoy experimentation and are willing to change course when evidence demands it.

Location:
Thane

📌 Assistant Manager (Thane)
🏢 Plum
📍 Thane