11 Nov
|
314e
|
Bengaluru
What you will own ●The Jeeves growth engine, end to end. Pipeline from target health systems, the campaign calendar, outbound, paid and social, the Jeeves website, and sales enablement. ●The systems behind it. Account and contact data, enrichment and research workflows, outreach sequences, deliverability, and reporting. You will automate any recurring work you can. ●The story. You will keep Jeeves messaging accurate, consistent, and grounded in what customers and subject matter experts tell us. Responsibilities 1. Campaign planning and execution ●Plan campaigns from idea to launch, including briefs, messaging, and timelines. ●Use AI to write the content campaigns depend on: email series, landing page copy, social posts, blog posts, and guides. ●Coordinate events, webinars, and speaking opportunities, including submissions, scheduling, and logistics. ●Work with subject matter experts to gather input and keep all content clinically and technically accurate. 2. Outbound and lead generation ●Build and clean target account and contact lists using Clay, Apollo, Seamless.
AI, and other data sources. ●Verify emails and own list quality. ●Use signal data, such as intent, hiring, tech-stack, website-visit, and engagement signals, to prioritize accounts, time outreach, and personalize sequences. ●Write personalized outreach sequences, then set up sending and tracking. ●Monitor deliverability and fix issues before they affect results. ●Build and improve automated research and outreach workflows. 3. Paid and social ●Run and adjust paid ads and social promotion. ●Test current ad channels and decide what to scale or stop. ●Track which target accounts engage with our content and ads,
and pass those signals to sales. 4. Website and positioning ●Lead the Jeeves website revamp and ongoing maintenance, including page structure, messaging, and copy. ●Maintain a central source of truth for Jeeves capabilities and benefits. ●Coordinate the video and creative assets the website depends on. 5. Sales enablement and reporting ●Build and standardize sales collateral and decks. ●Share account intelligence, website visitor data, and content performance with sales. ●Create other enablement resources as sales needs them. 6. Product communications, customer stories, and market intelligence ●Manage communications for Jeeves feature releases. ●Plan and structure customer story interviews with customers. ●Gather and share competitive intelligence. Must-haves ●At least 3 years (ideally 3 to 5) of hands-on growth, demand generation, or outbound marketing experience, preferably in B2B SaaS. ●A track record of generating qualified pipeline ●Strong hands-on experience with Clay, Apollo, and Seamless.
AI, or similar tools, for list building, enrichment, and verification. ●Experience using signal data to prioritize accounts and to time and personalize outreach. ●Hands-on experience with Smartlead.ai or similar sending tools, including setting up sequences, sending, and tracking,
and monitoring deliverability and fixing problems when they appear. ●Daily, practical use of AI in your work, and at least one thing you have automated end to end, such as a Clay table, a Grok Bot or Claude-based agent or automation, or a similar build. ●Experience running and optimizing LinkedIn Ads. ●Experience reporting on campaign and website performance in GA4. ●Clear, persuasive writing across outreach, email, landing pages, and social. ●Comfort with numbers: you can read a funnel, set a baseline, run a test, and make a call. ●The judgment to own a plan, set priorities, and work with sales, product, and subject matter experts without close supervision. Nice-to-haves ●Experience marketing to hospitals, health systems, or other healthcare IT buyers. ●Experience selling into enterprise buying committees with long sales cycles. ●Experience running and optimizing Meta Ads and Google Ads. ●Experience writing long-form content, such as blog posts and guides. ●Hands-on experience with a CRM. ●Experience owning website page structure, messaging, and copy updates. ●Event, webinar, or conference marketing experience, including speaking submissions. ●Experience with account-based marketing and using engagement signals to prioritize accounts for sales. Tool stack we use ●Data and enrichment: Clay, Apollo, Seamless.
AI ●Outreach and sending: Smartlead.ai (sequencing, sending, deliverability monitoring) ●AI and automation: Grok Bots and Claude (plus AI steps inside Clay) ●Paid and social: LinkedIn Ads, Meta Ads, Google Ads ●Analytics: GA4 ●CRM: experience with any major CRM is fine
📌 Growth Marketing Manager (Bengaluru)
🏢 314e
📍 Bengaluru