NOTE

LOCATION : THORAIPAKKAM / CHROMPET

KEY RESPONSIBILITIES • Recent Contractor Activation Identify, approach and onboard n

ew contractors in the market; introduce them to JSW Paints' contractor programs, schemes and loyalty benefits; support smooth registration on scan/loyalty platforms. • Contractor Engagement & Relationship Management Conduct regular follow-ups and site visits with mapped contractors; build and sustain strong personal relationships; act as the primary point of contact between the contractor, the retailer and the company. • Loyalty & Scan Activation Drive contractor participation in material scan and loyalty programs; track and improve scan compliance; educate contractors on scheme benefits and the redemption process. • Site Influence & Demand Generation Visit active project sites to demonstrate products and influence paint selection at the point of decision; support contractor education on product usage and application.



• Driving Secondary & Primary Sales Convert contractor engagement into increased offtake from the mapped retailer(s); support the retailer in achieving secondary sales targets, thereby positively influencing the retailer's primary sales from JSW Paints. • Reporting & Coordination Maintain accurate records of contractor visits, engagement and scan activations; share regular activity reports with the reporting manager; coordinate with the mapped retailer for on-ground support. KEY RESULT AREAS (KRAS) Growth in new contractors activated and engaged with the mapped retailer(s) Contractor retention and loyalty — measured via repeat engagement and scan participation Scan/loyalty program activation rate among mapped contractors Growth in the mapped retailer's secondary sales attributable to RA-driven contractor demand Site visit coverage and frequency against plan

Preferred candidate profile

📌 Relationship Associate (Chennai)
🏢 CIEL HR
📍 Chennai