Role: Social Media Marketing Manager

Industry: Fintech

Department: Digital Marketing

Employment Type: Full-time, Permanent

Experience: 5+ Years

Job Overview

We are looking for a results-driven Social Media Marketing Manager with strong hands-on experience in Meta Ads (Facebook & Instagram). The ideal candidate should have a proven track record of running performance campaigns and achieving measurable results. Experience in Fintech, Personal Loans, Financial Services, or Lead Generation will be an added advantage.

Key Responsibilities

• Plan, launch, manage and optimise Facebook and Instagram ad campaigns.

• Run lead generation, conversion and performance marketing campaigns.

• Manage campaigns focused on CPL, CPA, CAC, ROAS, ROI and lead quality.

• Research and test different audiences, creatives, offers, ad copies and messaging.

• Create and manage Custom Audiences, Lookalike Audiences and Retargeting campaigns.

• Monitor and optimise campaign performance based on data. • Manage daily and monthly advertising budgets effectively.

• Set up and monitor Meta Pixel, Events, Conversions API and conversion tracking.

• Analyse campaign data and identify opportunities to improve performance.

• Work closely with the creative team to develop and test high-performing ad creatives.

• Work with landing pages, lead forms, funnels and CRM systems to improve lead conversion.

• Monitor the complete customer journey from ad click to lead and final conversion.

• Prepare regular campaign performance reports and share key insights. • Stay updated with changes in Meta Ads, social media trends,



AI tools and performance marketing best practices.

• Take ownership of campaign KPIs and continuously work towards improving results.

Social Media Marketing Skills

The candidate should have a solid understanding of:

• Meta Ads Manager

• Facebook & Instagram Marketing

• Performance Marketing

• Lead Generation

• Conversion Campaigns

• Retargeting

• Custom & Lookalike Audiences

• Audience Research

• Creative Testing

• A/B Testing

• Ad Copy & Messaging

• Landing Page Optimisation

• Conversion Rate Optimisation

• Meta Pixel & Conversion Tracking

• Meta Conversions API

• CRM & Lead Management

• Marketing Analytics

• Campaign Reporting

• CPL, CPA, CPC, CPM, CTR, CAC, ROAS and ROI

• Funnel Optimisation

• Basic understanding of Google Analytics/GA4 and UTM tracking

• AI tools for marketing, content and campaign optimisation Requirements

• 5+ years of hands on experience in Meta Ads and Social Media Performance Marketing.

• Proven experience managing significant advertising budgets.

• Strong understanding of Meta Ads Manager.

• Proven ability to generate measurable business results.

• Strong analytical and data-driven mindset.

• Excellent campaign testing and optimisation skills.

• Ability to manage and achieve predefined campaign KPIs.

• Strong understanding of ROAS, ROI, CAC, CPL and lead quality.

• Experience in personal loan or financial lead generation campaigns is highly preferred.

• Fintech/Personal Loan/Financial Services experience is an added advantage.

• Strong problem-solving and decision-making skills.

📌 Social Media Manager (Bengaluru)
🏢 Intexm Media
📍 Bengaluru