Role & responsibilities

Run Google Ads (Search, Shopping, PMax, YouTube) and Meta campaigns every day.

Manage each market's budget against agreed targets. Plan for peak seasons and sales.

Plan and run tests on creatives, audiences, and bids. Watch competitor ads and offers.

Write creative briefs for the design team, based on results.

Keep tracking healthy: pixels, CAPI, GA4, and the Merchant Center feed.

Send a short weekly report: results, reasons, and next steps.

Preferred candidate profile

4 to 6 years in digital marketing, with 2+ years running paid ads yourself for a D2C or e-commerce brand.

Experience with at least one international market.

Google Ads: hands-on with Shopping, PMax, and Merchant Center.

Meta Ads: prospecting and retargeting structure, CAPI, and structured creative testing.

A explicit understanding of why Meta, Google, and GA4 report different numbers.

Good to have: fashion, luxury, or jewellery experience; several markets at once; a feel for diaspora shoppers.

📌 Performance Marketing Manager (Noida)
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