Role & responsibilities

Own email, WhatsApp, and SMS for our customers in 10+ markets. No paid ads.

Build automated flows: welcome, browse and cart drop-off, post-purchase, win-back, and reminders.

Plan campaigns around each market's festivals, wedding seasons, and sales.

Segment customers by market, behaviour, and value. Send at the right local time.

Keep lists healthy: consent, deliverability, unsubscribes, and spam rates.

Test copy, offers, and timing. Prove lift with holdout groups. Send a short weekly report.

Preferred candidate

profile

2 to 5 years in CRM, retention, or lifecycle marketing for a D2C or e-commerce brand.

Hands-on with a CRM or email platform such as Klaviyo, MoEngage, CleverTap, or WebEngage.

Experience with WhatsApp Business API and SMS campaigns at scale.

You write short, transparent copy that gets clicks, and you brief designers well.

You know a sale that would have happened anyway is not a win, and how to test for it.

Good to have: consent rules in the US, UK, Canada, and Australia; high-AOV categories; strong Excel.

📌 Remarketing Specialist (Noida)
🏢 High Street Essentials
📍 Noida