A. Product Management & Marketing Strategy

- Develop marketing strategies for generic pharmaceutical products.
- Manage the complete product lifecycle, from product launch to market expansion.
- Identify new product opportunities based on market demand, competition, and therapeutic trends.
- Develop product positioning, branding, and differentiation strategies.
- Prepare annual marketing plans and product-wise sales budgets.

B. Recent Product Launch

- Identify potential generic molecules and product opportunities.
- Conduct market research and competitor analysis before product launches.
- Coordinate with the R&D;, Regulatory Affairs, Production, and Business Development teams.
- Develop product launch plans, promotional strategies, and sales forecasts.
- Ensure timely launch of new products.

C. Sales Team Support

- Develop promotional strategies to improve prescription generation and product sales.
- Conduct product training for medical representatives and field sales managers.
- Prepare product presentations, visual aids, detailing materials, and promotional inputs.
- Support the sales team in achieving monthly, quarterly, and annual targets.
- Participate in sales meetings, cycle meetings, and field visits.

D.



Market Research & Competitor Analysis

- Monitor competitor brands, pricing, product availability, and promotional activities.
- Analyse market trends, prescription trends, and therapy-wise growth opportunities.
- Identify gaps in the existing product portfolio.
- Track product performance and recommend corrective marketing actions.

E. Promotional Activities

- Develop product communication strategies and promotional campaigns.
- Prepare product literature, visual aids, product cards, and digital promotional content.
- Plan doctor engagement activities, CMEs, seminars, and scientific promotional programs.
- Coordinate with advertising agencies and creative teams.
- Ensure all promotional communication is scientifically accurate and compliant with applicable regulations.

F. Business Performance & Analysis

- Monitor product-wise sales performance and market share.
- Prepare monthly marketing reports and sales analysis.
- Track ROI of promotional activities.
- Analyse product growth, profitability, and sales trends.
- Recommend strategies to improve underperforming brand

📌 Product Manager/ Asst. Product Manager - Generic Division (Panipat)
🏢 Laborate Pharmaceuticals
📍 Panipat