Performance Marketing Designer

WHO WE ARE
Hunger Inc. is home to The Bombay Canteen, O Pedro, Bombay Sweet Shop, Veronica's and Papa's. We
build brands across restaurants, cafs, and gifting, rooted in culture, craft, and attention to detail. We're a
people-first company that values clarity, ownership, and consistency. As we grow, we focus on building
strong teams and systems that help us create meaningful experiences, every day.

THE ROLE
The Performance Marketing Designer at Bombay Sweet Shop brings our paid campaigns to life the statics,
carousels, reels, and product ads that run across Meta, Google, and quick-commerce platforms every day.
You work alongside the Performance Marketing Designer, who plans and leads each campaign, art directs it,
and sets its tone. You take that direction and turn it into creative that stops the scroll, drives orders, and still
feels unmistakably Bombay Sweet Shop.
This isn't an execution-only role. You're in the day-to-day: building out a campaign across every format,
turning around variations, cutting a reel against a launch deadline. But you also bring a point of view a
sharper hook, a format worth testing, a reason why one ad is working and another isn't. You don't just deliver
what's briefed; you help make the brief better.
It's a volume-and-learning role. We make many versions of an idea, put them in market, read what worked,
and use that to make the next round sharper. You care about click-through and conversion as much as you
care about craft and you know the two aren't at odds.

WHO YOU ARE
You're a strong, fast designer with a creative and strategic mind. You can pick up an art direction and run with
it, extending a campaign idea across formats without losing what made it work. And you're thinking one step
ahead — about the audience, the platform, and what the ad needs to do.
You're extremely online. You scroll ad libraries for fun, notice the hook in the first second of a reel, and can
put those instincts into words the team can act on.
You're fast without being sloppy. You can turn around a dozen variations in a day and still care about the
details that make or break an ad: kerning, colour,



cropping, and how the product looks in a small frame.
You're comfortable with feedback, quick iterations, and several briefs running at once.

YOUR TEAM
You're part of Bombay Sweet Shop's performance marketing pod. You work most closely with the
Performance Marketing Designer, who leads the campaigns you build, and day-to-day with our in-house
photographers, copywriters, and designers to bring each campaign together. You also work with the Head of
Marketing & Growth and the Head of Design, as well as the Performance Marketing Managers, creative
producers, and our performance agency. Marketing and growth tell you what needs to sell and what the
numbers are saying; the Performance Marketing Designer sets the creative direction; you bring it to life and
help push it further.

WHO YOU WILL REPORT TO
You report to the Performance Marketing Designer, who briefs and art directs your work and is your first
creative check before anything goes live. You also work closely with the Head of Marketing & Growth and the
Head of Design — marketing is your check on whether the work is actually performing, design on whether it's
right for the brand.

WHAT YOU'LL OWN
Campaign Execution: Take the Performance Marketing Designer's campaign direction and build it out across
statics, carousels, motion, and short-form video for Meta, Google, and quick-commerce and marketplace
platforms.
Variations at Speed: Turn each idea into multiple versions — different hooks, headlines, visuals, and offers —
adapted across feed, stories, reels, display, and marketplace banners.
Creative Contribution: Bring your own ideas into every brief — alternative hooks, formats, and visual
treatments worth testing — not just the version that was asked for.
Brand Consistency:



Keep every ad recognisably Bombay Sweet Shop, working within the brand system and
the campaign's art direction.
Testing & Learning: Work with the Performance Marketing Designer and Performance Marketing Managers
to read creative results, spot patterns in what's winning, and feed them into the next round.
Seasonal & Launch Moments: Support always-on creative alongside peak moments — Diwali, Rakhi,
corporate gifting, new collections, and sales.
Current Ideas: Track ad libraries, competitors, and the best consumer brands in India and globally, and bring
formats and hooks worth trying.
Clean Delivery: Hand over final assets correctly sized, named, and organised, and maintain templates and
reusable elements so the team can move faster.

WHAT YOU BRING
2–3 years designing for digital or performance marketing, in-house or agency, with a portfolio of ads that
actually ran — ideally with a sense of how they performed, and the thinking behind them, not just the final
output.
Strong layout, typography, and image-making, and the ability to make a product look desirable in a small
frame. Working knowledge of motion: you can cut, animate, and edit short videos for reels and stories.
Fluency in Photoshop and Illustrator (bonus: After Effects or Premiere), and a working understanding of
platform specs, safe zones, and what feels native on Meta and Google.
Food, beverage, gifting, or premium D2C/lifestyle brand experience preferred, brands where craft and culture
carry real weight.
A basic sense of copy and numbers — you can suggest a sharper hook, and you're comfortable reading a
creative performance report.

WHAT YOU GET
• Health insurance for you, your spouse, and up to two dependents.
• 24/7 access to doctors for physical and mental health, plus wellness discounts via Plum.
• Covered under PF, ESIC, and the Employee Compensation Act.
• Staff discounts on dining and products across all Hunger Inc. brands.
• Ownership of how Bombay Sweet Shop shows up in paid media, with the room to test new ideas and see
the results in real time.

📌 Performance Marketing Designer (Mumbai)
🏢 Hunger
📍 Mumbai