Brand & Retention Creative Lead

Location: Mumbai | Employment: Full time

Department: Ecommerce & Retention | Reports to: Growth Leadership

Role Overview

Own lifecycle marketing creative and execution across Klaviyo, email, SMS and retention-oriented site experiences. Improve repeat purchasing, subscription retention, revenue per recipient and brand consistency.

Key Responsibilities

Lifecycle marketing

- Plan and execute Klaviyo email and SMS calendars, including product education, promotions and retention.
- Audit and improve welcome, abandoned checkout, browse abandonment, post-purchase, replenishment, winback and subscription lifecycle flows.
- Develop behavior-based segmentation, testing plans and list-growth experiences.

Brand and conversion creative

- Write and produce or coordinate email designs, campaign assets, PDP messaging and landing-page creative.
- Maintain brand consistency and approved product claims across customer touchpoints.
- Coordinate offers, bundles, subscriptions and upsells with the Shopify Developer and growth team.

Reporting and process

- Track revenue per recipient, click and conversion rates, repeat purchase rate, churn, AOV and LTV.
- QA campaigns, links, segmentation, consent and automation logic before launch.
- Use AI to speed up copy, design variations,



analysis and SOP creation without sacrificing quality.

Required Qualifications

- 3+ years in ecommerce lifecycle marketing, retention or brand creative.
- Hands-on Klaviyo experience, including flows, segments and campaigns.
- Strong English copywriting and design execution skills.
- Experience with Shopify and email design tools such as Figma or Canva.

Preferred Qualifications

- Skio or subscription commerce experience.
- Wellness or consumer packaged goods background.
- HTML/CSS email familiarity and AI workflow experience.

Success Metrics

- Incremental retention revenue and contribution profit.
- Repeat purchase rate, subscription retention and customer LTV.
- Improved flow coverage, engagement and revenue per recipient.

First 90 Days

- Days 1-30: Audit Klaviyo, segmentation, existing flows and brand assets.
- Days 31-60: Rebuild priority flows and campaign templates; launch segmentation tests.
- Days 61-90: Independently own the calendar, QA and weekly performance reporting.

How to Apply

Please share your resume, relevant portfolio or campaign examples, and a short description of measurable results you personally delivered. Compensation will be discussed based on experience and role fit.

📌 Brand & Retention Creative Lead (Mumbai)
🏢 NDude Labs
📍 Mumbai