Job Title: Sales Executive Suguna Retail Division
Location: Navi Mumbai / Thane
Reporting to: Sales Officer
Role Objective
Expand Suguna authorised retail network, grow sales at existing outlets, execute local marketing
activities and build retailer and customer preference for Suguna Chicken.
Key Responsibilities
Retailer acquisition: Identify suitable chicken retailers, conduct market visits, explain the business
model and commercial terms, and convert interested prospects.
Store onboarding: Collect required documents, coordinate agreements and applicable payments, and
follow up on customer-code creation, branding and rst supply.
Sales growth: Review outlet-wise sales, identify reasons for declining purchases and take action to
improve volumes and retailer retention.
Market coverage: Follow the assigned beat plan, conduct current visits and revisits, and maintain regular
contact with onboarded retailers.
Collections: Follow up on payments within approved credit terms and escalate overdue balances or
repeated defaults and will be responsible for 100% cash/cheque collection.
Marketing execution: Plan and execute store-opening promotions, pamphlet distribution, tasting
activities,



lucky dips and apartment/RWA activations in coordination with the marketing team. Maintain
Retailer service: Coordinate with delivery and support teams to resolve supply, quality, billing and
service complaints.
Store compliance: Check branding, hygiene and exclusive Suguna sourcing during visits; report
deviations and follow up on corrective actions.
Reporting: Maintain accurate visit, lead, onboarding, sales and marketing records, and participate in
weekly reviews. Maintain strict adherence to the sales policy and standard operating procedures
Candidate Requirements
Graduate or equivalent qualifcation.
Preferably 1 to years of sales experience in poultry, FMCG, food distribution or retail.
Two-wheeler and valid driving licence preferred.
Willingness to travel daily and conduct store-level promotions and customer interactions.
Should be Flexible and open to changes and able to manage multiple tasks in a timeframe
Key Skills
Strong communication, negotiation and relationship-management skills.
Ability to communicate in Marathi and Hindi; basic working knowledge of English.
Comfortable using Excel, WhatsApp and mobile reporting tools.

📌 Sales Executive - Retail Division (Thane)
🏢 Suguna Foods
📍 Thane