Job Summary

As Paid Media Manager for Asia, your day-to-day involves reviewing campaign performance dashboards across Google Ads, META, LinkedIn, and programmatic platforms-spotting trends and flagging optimization opportunities. You'll dive into budget allocation, ensuring spend is working hard across channels, before jumping into a sync with the Brand and Growth Demand teams to align paid media efforts with upcoming campaigns.

You will also discuss regional strategy and how it ties into global objectives, followed by hands-on campaign tweaks-adjusting targeting, creative, or bids based on real-time data. You'll spend time analyzing market trends and competitor activity across Asia, translating insights into actionable strategy shifts.

Later, you'll prepare performance reports, distilling complex data into explicit recommendations for stakeholders. Throughout the day, you're constantly balancing strategic planning with hands-on execution-one moment mapping out next quarter's paid media roadmap, the next optimizing a live campaign to hit KPIs. No two days look the same, but collaboration, data, and results are always at the core.

Responsibilities

- Reviewing campaign performance dashboards across Google Ads, META, LinkedIn, and programmatic platforms-spotting trends and flagging optimization opportunities.
- Dive into budget allocation, ensuring spend is working hard across channels, before jumping into a sync with the Brand and Growth Demand teams to align paid media efforts with upcoming campaigns.
- Discuss regional strategy and how it ties into global objectives, followed by hands-on campaign tweaks-adjusting targeting, creative, or bids based on real-time data.
- Analyze market trends and competitor activity across Asia, translating insights into actionable strategy shifts.




- Prepare performance reports, distilling complex data into clear recommendations for stakeholders.
- Balance strategic planning with hands-on execution-one moment mapping out next quarter's paid media roadmap, the next optimizing a live campaign to hit KPIs.
- Collaborate with cross-functional teams to ensure cohesive paid media strategy.

Requirements

- Core B2B marketing experience is a must. You have experience building and executing lead generation strategies that nurture prospects through the funnel, not just awareness campaigns.
- Asia market experience is essential-you understand the regional digital landscape, consumer behavior, and competitive dynamics across key Asian markets.
- Minimum 7-8 years in paid media marketing, with hands-on experience across search, social, display, programmatic, and video.
- Proven expertise in Google Ads, META Ads Manager, LinkedIn Ads, SA360, and DV360.
- A track record of managing substantial budgets and delivering measurable ROI.
- Strong analytical chops-you're comfortable in Google Analytics and Excel, using data to drive decisions, not just report on them.
- Experience collaborating cross-functionally with brand, growth, and demand teams to build cohesive strategies.
- A self-driven, self-motivated mindset-you don't wait to be told what's next.
- The ability to balance big-picture strategic thinking with the willingness to roll up your sleeves and execute.
- Excellent communication skills-you can turn complex data into a story stakeholders actually understand.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager Paid Media (Mumbai)
🏢 Corporate Traveler
📍 Mumbai