Job Overview

We are looking for a goal-driven and energetic Field Sales Executive to join our sales team.

In this role, you will be responsible for driving secondary sales,

expanding retail outlet coverage, managing distributor relations, and ensuring product availability across retail/Kirana stores within assigned market territories.

Key Responsibilities

Market Coverage & Beat Plan: Execute daily outlet visits as per the permanent journey plan (PJP) to achieve maximum coverage and target beat adherence.

Order Generation & Sales Targets: Achieve daily, weekly, and monthly secondary sales targets by driving sales across existing retail networks and booking orders directly from retail outlets.

New Outlet Acquisition: Prospect, identify, and onboard new retail/Kirana outlets to expand market reach and numeric distribution.

Product Visibility & Merchandising: Ensure proper product display, stock rotation (FIFO), POSM placement (posters, danglers, banners), and stock availability at retail counters.

Distributor & Stockist Coordination: Work closely with local distributors to ensure timely order fulfillment, billing, stock replenishment, and delivery status tracking.Market Intelligence & Feedback: Monitor competitor pricing, schemes, trade offers, and product launches;





report actionable market insights and customer feedback to management.Payment & Scheme Tracking: Assist in outstanding payment collections where applicable and communicate trade schemes/promotions clearly to retailers.

Required Qualifications & SkillsExperience: 1 to 3+ years of proven experience in FMCG field sales, General Trade (GT), or field distribution networks.

Education: Minimum Higher Secondary (10+2) or Graduate in any discipline.

Local Market Knowledge: Strong understanding of assigned local market geography, retail store networks, and distributor routes.

Communication & Negotiation: Positive verbal communication and interpersonal skills in local languages (English/ Tamil as applicable) to negotiate orders and build rapport with retailers.

Field Mobility: Must own a two-wheeler with a valid driving license and active vehicle documents.

Tech Savvy: Working knowledge of smartphone apps for field force automation (e.g., Beat route apps, SFA tools, order-booking apps).

Key Performance Indicators (KPIs)Secondary Sales Volume/Value Target AchievementDaily Call Average (Productive vs. Total Outlets Visited)New Outlet Additions (Numeric Distribution Growth)Lines per Order (LPO) / Order Productivity PercentagePOSM Deployment & Visual Merchandising Score

For more Information Call Subhash HR (phone hidden)

📌 FMCG Sales Representative (Chennai)
🏢 Udaan
📍 Chennai