11 Nov
|
Rudram Market Development Services
|
New Delhi
11 Nov
Rudram Market Development Services
New Delhi
About The Role
We are looking for a passionate and results-driven Senior Executive Influencer Marketing to execute impactful influencer campaigns that strengthen brand awareness, drive engagement, and contribute to business growth.
The ideal candidate will have hands-on experience managing influencer partnerships, coordinating with talent agencies, and executing end-to-end campaigns across Instagram, YouTube, and other emerging social media platforms. If you're passionate about creator-led marketing.
Key Responsibilities
Influencer Identification & Relationship Management
Identify, evaluate, and onboard influencers, content creators, and aligned with the brand.
Build and nurture long-term relationships with influencers, talent managers, and agencies.
Negotiate commercials, deliverables, and campaign timelines.
Campaign Planning & Execution
Plan and execute end-to-end influencer marketing campaigns from briefing to completion.
Coordinate product seeding, campaign schedules, and content approvals.
Ensure timely execution while maintaining brand guidelines and campaign objectives.
Content Coordination
Collaborate with Brand, Creative, and Social Media teams to develop engaging campaign briefs.
Review influencer content to ensure brand alignment and quality standards.
Monitor campaign execution and resolve operational challenges proactively.
Performance Analysis & Reporting
Track campaign performance using key metrics such as Reach,
Impressions, Engagement, EMV, CPM, CTR, and Conversions.
Prepare detailed post-campaign reports with actionable insights and recommendations.
Maintain and optimize a high-performing influencer database.
Vendor & Budget Management
Coordinate with influencer agencies, talent partners, and external vendors.
Track campaign budgets, invoices, and payment processes.
Ensure campaigns are delivered within approved budgets and timelines.
Market & Trend Analysis
Stay updated with social media trends, emerging creators, and platform updates.
Conduct competitor benchmarking and recommend creative influencer marketing strategies.
Skills & Competencies
Strong understanding of Instagram, YouTube, Snapchat, and emerging social platforms.
Excellent communication, negotiation, and relationship management skills.
Analytical mindset with proficiency in Microsoft Excel and campaign reporting.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Preferred Qualifications
Any Bachelor's degree (Specialized in Marketing, Mass Communication, Business Administration would be preferred) or a related field.
2–4 years of experience in Influencer Marketing, Creator Partnerships, or Influencers marketing.
Working Conditions
Office-based role in Okhla, New Delhi.
Full-time position, Monday to Saturday.
Timing will be 10 Am to 7 Pm
📌 Influencer Marketing Executive (New Delhi)
🏢 Rudram Market Development Services
📍 New Delhi