Role & responsibilities

1. D2C Brand Development: Build and scale Fruitbaby's D2C brand, develop brand positioning and drive online business growth.
2. Website & E-commerce: Manage website development, online store operations, product listings, customer experience and conversion optimisation.
3. Digital Marketing: Lead social media, digital campaigns, performance marketing, SEO and customer acquisition.
4. B2B Business Development: Identify and acquire corporate clients, develop business partnerships and generate revenue through corporate gifting.
5. Sourcing & Procurement: Manage sourcing of gift packaging, baskets, trays, ribbons, accessories and other gifting materials; negotiate with vendors and control costs.
6. Business Operations: Manage order execution, inventory, vendor coordination, logistics, quality control and delivery processes.
7. Financial Management: Handle product costing, pricing, budgeting, profit margins and business performance.
8. Team Leadership: Establish processes, develop SOPs, manage teams and ensure smooth day-to-day operations.

Preferred candidate profile

Someone who has independently built, launched or scaled a D2C brand and can take ownership of the complete business growth journey.

📌 Head Business and Operations (Delhi)
🏢 FruitBaby
📍 Delhi