1. Job Objective

We are looking for a dynamic, result-oriented Sales & Marketing professional responsible for increasing room occupancy, generating bookings, developing corporate and travel-agent partnerships, promoting resort facilities, and building a solid brand presence across online and offline platforms.

The candidate will be responsible for driving revenue through direct bookings, online travel agencies (OTAs), corporate tie-ups, travel agents, social media marketing, and promotional campaigns.

2. Key Roles & Responsibilities

A. Sales & Revenue GenerationGenerate new business opportunities to increase room bookings and overall resort revenue.

- Handle enquiries received through phone calls, WhatsApp, email, website and social media.
- Convert enquiries into confirmed bookings through effective follow-ups.
- Develop attractive packages for families, couples, corporate groups and tourists.
- Promote resort facilities, including cottages, banquet facilities, restaurant and other recreational offerings.
- Identify opportunities for hosting weddings, birthday parties, corporate events, family gatherings and social functions.
- Achieve monthly sales targets and occupancy goals.

B. Corporate & Travel-Agent Tie-upsBuild relationships with travel agencies, tour operators and corporate companies.

- Develop partnerships with event planners, wedding planners and MICE operators.
- Visit potential corporate clients and travel agencies to generate business.
- Develop referral and commission-based sales partnerships.
- Maintain a database of corporate clients, travel agents and prospective customers.

C. Digital Marketing & Online PromotionManage and coordinate social media marketing activities across Facebook,



Instagram and YouTube.

- Plan promotional campaigns, offers and seasonal packages.
- Coordinate the creation of attractive promotional content, reels, photographs and videos.
- Ensure regular promotion of resort facilities, cottages, restaurant and banquet services.
- Work towards increasing online visibility, customer engagement and direct enquiries.
- Coordinate with digital marketing agencies or freelancers for SEO, Google Ads and other campaigns.

D. OTA & Online Booking ManagementManage resort listings on platforms such as MakeMyTrip, Goibibo, Booking.com, Agoda and other OTAs.

- Monitor room rates, availability, promotional offers and competitor pricing.
- Improve online property visibility and booking conversions.
- Monitor guest reviews and ratings and coordinate with the operations team to resolve complaints.
- Encourage guests to provide positive reviews after their stay.

E. Event & Banquet SalesGenerate leads for weddings, receptions, corporate meetings, birthday parties and other events.

- Conduct property visits and showcase banquet and event facilities to prospective customers.
- Prepare quotations, proposals and customized event packages.
- Follow up with clients until booking confirmation.
- Coordinate with the operations, banquet and restaurant teams to ensure smooth execution.

F.



Customer Relationship Management (CRM)Maintain a proper database of all enquiries, prospective customers and existing clients.

- Maintain daily records of leads, follow-ups, quotations and confirmed bookings.
- Ensure timely follow-ups with customers who have shown interest but have not confirmed bookings.
- Build long-term relationships with repeat customers and referral partners.
- Collect customer feedback and identify opportunities to improve sales and customer satisfaction.

3. Daily Reporting & Performance MonitoringSubmit daily sales and enquiry reports to management.

- Maintain records of total enquiries, confirmed bookings, cancellations and lost leads.
- Track revenue generated through different sales channels.
- Monitor competitors' pricing, promotional offers and marketing strategies.
- Prepare weekly and monthly sales performance reports.
- Suggest new strategies to improve occupancy and increase overall revenue.

4. Required Skills & QualificationsGraduate in Marketing, Business Administration, Hospitality Management or a related field.

- 2–5 years of experience in sales and marketing, preferably in the hotel, resort or hospitality industry.
- Excellent communication, negotiation and convincing skills.
- Good knowledge of digital marketing and social media platforms.
- Experience handling OTAs and online booking platforms.
- Proficiency in MS Excel, Google Sheets and CRM tools.
- Ability to generate leads independently and convert them into business.
- Willingness to travel for corporate meetings, client visits and business development.
- Self-motivated, target-oriented and capable of working independently.

📌 Sales & Marketing Executive (Kolkata)
🏢 Palli Bangla Resorts
📍 Kolkata