Job Description CRM Manager (Real Estate)

Experience: 6-7 Years

Department: Customer Relationship Management (CRM)

Industry: Real Estate / Residential Projects

Job Summary

Responsible for managing end-to-end post-sales operations, with primary accountability for collection targets, revenue realization, customer relationship management, home loan coordination, legal documentation, registration, and possession. The role involves close coordination with Sales, Accounts, Legal, Projects, customers, and banking partners to ensure timely collections and a smooth customer journey.

Roles & Responsibilities

- Manage the complete post-sales process from customer onboarding to registration, possession, and handover.

- Conduct welcome calls and guide customers on payment schedules, documentation, and project milestones.

- Drive monthly collection targets through customer follow-ups, outstanding recovery, and construction-linked demand management.

- Monitor collection achievement, receivables, ageing reports, and expected cash flow.

- Coordinate with customers and banks for home loan processing, sanctions, and construction-linked disbursements.

- Ensure timely generation of demand letters based on applicable construction milestones and payment schedules.

- Coordinate with Accounts for payment reconciliation, customer ledgers, receipts, and outstanding balances.

- Coordinate with the Legal Team for customer legal queries, Sale Deeds, and required documentation.

- Coordinate with the Legal/Registration Team for e-Khata requirements, Kaveri portal processing, and property registration.





- Track registration progress and ensure timely completion through internal coordination with customers and banks.

- Coordinate final collections, possession scheduling, documentation, and handover with the concerned departments.

- Handle customer escalations and ensure timely resolution in coordination with internal teams.

- Prepare daily, weekly, and monthly MIS reports covering collections, outstanding dues, bank disbursements, registrations, and customer status.

- Lead and monitor the CRM team, allocate responsibilities, review performance, and ensure achievement of departmental targets.

- Coordinate with Sales, Legal, Accounts, Projects, and Banking partners to improve collection efficiency and customer satisfaction.

Required Skills

- Solid collections and revenue realization capabilities.

- Knowledge of real estate post-sales operations and construction-linked payment plans.

- Home loan processing and bank disbursement coordination.

- Understanding of Sale Deeds, property registration, e-Khata, and Kaveri portal workflows.

- Customer escalation and stakeholder management.

- MIS reporting and proficiency in MS Excel and CRM software.

- Team leadership, communication, and problem-solving skills.

Key Performance Indicators (KPIs)

- Monthly collection target achievement.

- Collection efficiency and reduction in overdue receivables.

- Timely construction-linked demand generation and bank disbursements.

- Accuracy of collection forecasts and MIS reports.

- Timely completion of registrations and possession handovers.

- Customer query and escalation resolution.

- CRM team productivity and performance.

📌 CRM Manager (Real Estate) (Bengaluru)
🏢 Amrutha Shelters
📍 Bengaluru