Job Role: Website Strategist

Location: India (Remote) | Regular overlap with US Pacific Time required

Reports to: Chief Marketing Officer

About Express Analytics

Express Analytics is a global decision intelligence and AI technology company helping businesses turn complex data into actionable insights and measurable business outcomes. We deliver data, analytics, AI solutions, and technology products that help organizations make better decisions and accelerate growth.We are transforming ExpressAnalytics.com into a strategic growth engine and are looking for a hands on Website Strategist to lead its ongoing evolution. This role will lead the website roadmap, user experience, information architecture, and conversion optimization—working closely with marketing, our external SEO agency, and internal design and development teams.The ideal candidate combines strategic thinking with strong execution skills and understands how to build a modern B2B website that engages enterprise buyers and contributes to measurable pipeline growth.

Core Mission

Build and continuously improve a high-performing B2B website that:

- Clearly communicates Express Analytics' value across data, analytics, AI, and technology solutions.
- Helps enterprise buyers discover, understand, and evaluate our capabilities.
- Converts qualified website traffic into meaningful sales opportunities.
- Delivers an intuitive, credible, and engaging digital experience.
- Supports discoverability across traditional search and emerging AI-powered discovery platforms.

Key Responsibilities

1. Create & Execute the Website Strategy and Roadmap

- Develop and maintain the website roadmap aligned with business priorities, marketing campaigns, and product initiatives.
- Own information architecture, navigation, page structure, and user journeys for enterprise buyers.
- Continuously improve how Express Analytics presents its services, solutions, products, and differentiation.




- Identify opportunities to improve website usability, engagement, and conversion.
- Translate business requirements into actionable briefs for design and development teams.

2. Improve Website Conversion

- Optimize website journeys to increase qualified inquiries, demo requests, and other meaningful conversions.
- Improve landing pages, calls to action, forms, and conversion pathways.
- Analyze website engagement and funnel performance to identify opportunities for improvement.
- Develop and execute a continuous testing and optimization roadmap using A/B testing, behavioral insights, and analytics.
- Partner with marketing and sales operations to improve lead capture, tracking, and attribution.

3. Collaborate with Our SEO Agency on Search and AI Discovery

- Serve as website partner to our external SEO agency during engagement.
- Translate agency recommendations into website improvements, working with internal SEO , content, design, and development teams.
- Ensure website architecture, page structures, internal linking, and user experience support organic search objectives.
- Coordinate implementation of technical SEO, structured data, and AI discovery recommendations.
- Support the agency's SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) initiatives.
- Monitor organic landing-page engagement and conversion performance in collaboration with the agency.

4. Deliver a High-Quality Digital Experience

- Continuously improve website usability, navigation, mobile responsiveness, performance, and overall user experience.




- Use analytics, heatmaps, session recordings, and user feedback to identify friction points.
- Lead the creation and optimization of landing pages for campaigns, events, solutions, and product launches/updates.
- Ensure a consistent brand experience and explicit messaging across the website.
- Coordinate with internal teams to prioritize, launch, and quality-check website enhancements.

Qualifications

Required

- 4+ years of experience in B2B website strategy, digital marketing, website management, or conversion optimization.
- Experience improving B2B websites that support complex buying journeys.
- Strong understanding of information architecture, UX, landing-page optimization, and conversion rate optimization.
- Experience with website analytics, Google Analytics 4, Google Tag Manager, and behavioral analytics tools.
- Familiarity with HubSpot forms, lead capture, lifecycle stages, and marketing attribution.
- Working knowledge of SEO fundamentals and how website structure supports organic discovery.
- Ability to translate business and marketing requirements into clear briefs for designers and developers.
- Experience collaborating with external agencies and cross-functional teams.
- Strong project management, communication, and problem-solving skills.
- Ability to work independently, manage priorities, and execute in a fast-moving environment.

Preferred

- Experience with B2B SaaS, AI, analytics, or enterprise technology companies.
- Familiarity with modern website frameworks and content management systems, including Next.js or headless CMS environments.
- Experience with A/B testing, heatmaps, session replay, and conversion experimentation.
- Understanding of emerging AI search and discovery practices, including AEO and GEO.
- Experience using Miro, Figma, or similar tools to map website journeys and collaborate with design teams.

📌 Website Strategist (India)
🏢 Express Analytics
📍 India