upGrad School of Technology

We’re looking for a highly execution-oriented Growth Marketing & Operations Associate to help drive acquisition, engagement, and conversion across our digital marketing funnels.

This role sits at the intersection of growth marketing, funnel operations, automation, and lifecycle communication. You’ll work on both top-funnel and mid-funnel initiatives - from driving sign-ups for growth products to improving conversion rates and nurturing users toward scholarship test participation.

If you enjoy building campaigns, experimenting with growth channels, optimizing funnels, working with marketing tools, and solving operational challenges, this role is for you.

Key Responsibilities

- Identify and experiment with new digital channels and campaign opportunities to drive sign-ups for growth initiatives.
- Execute and manage campaigns across multiple digital platforms and ensure smooth operational delivery.
- Manage user journeys across different stages of the funnel to improve engagement and conversion rates.
- Build and execute WhatsApp, email, CRM, and lifecycle communication campaigns.
- Ensure smooth handling, tracking, segmentation, and nurturing of leads coming from multiple acquisition sources.
- Improve sign-up to attendance and overall funnel conversion rates through better workflows, communication, and operational execution.
- Build and manage automations, workflows, and campaign journeys using no-code and marketing automation tools.
- Identify funnel drop-offs, operational gaps, and conversion bottlenecks, and proactively solve them.




- Work closely with internal teams on campaign execution, messaging, landing pages, and user communication flows.
- Use AI and marketing tools to improve productivity, execution speed, and campaign effectiveness.

Requirements

- 2-3 years of experience in digital marketing, growth marketing, lifecycle marketing, marketing operations, CRM marketing, or related roles.
- Strong understanding of digital funnels, lead journeys, and conversion-focused marketing.
- Hands-on experience with CRM, automation, WhatsApp, & email marketing tools.
- Strong written communication and copywriting skills.
- High attention to detail and strong execution ability.
- Ability to work in a fast-paced, highly dynamic setting.
- Strong ownership mindset and problem-solving ability.
- Comfortable learning and adapting to new tools and systems quickly.

What We’re Looking For

This role is ideal for someone who:

- Enjoys both creative marketing and operational problem-solving.
- Likes building systems, workflows, and automations.
- Is highly organized and detail-oriented.
- Learns tools quickly and enjoys working with modern marketing technology.
- Enjoys experimentation, fast execution, and continuous optimization.
- Wants hands-on exposure across the full digital marketing funnel.

Why Join Us

- Work on high-impact growth and conversion initiatives.
- Gain hands-on exposure across acquisition, lifecycle marketing, automation, CRM, and funnel operations.
- Work with modern AI and marketing automation workflows.
- Be part of a fast-moving, execution-focused team with strong ownership and learning opportunities.

📌 Sr. Growth Marketing & Operations Executive (Bengaluru)
🏢 upGrad School of Technology
📍 Bengaluru