Who are you?

- You are the strategic co-lead for one or more brand clusters, responsible for ensuring that every brand has a clear strategic direction connecting business goals, cultural relevance, and creative ambition.
- You think beyond campaigns and pitches, shaping long-term brand narratives and guiding teams toward ideas that travel across platforms and moments.
- You partner closely with business and creative leaders to ensure that strategy strengthens both the quality of the work and the growth of the accounts.

What will you do?

- Own the strategic direction for brands across assigned clusters.
- Define explicit strategic north stars for brands, ensuring consistency across campaigns, content, and brand initiatives.
- Lead the development of strategic narratives for major pitches and renewals.
- Ensure research, cultural insights,



and platform understanding strongly support campaign thinking.
- Shape large-scale campaign ecosystems that extend across content, video, influencer, and platform strategies.
- Ensure brand narratives remain distinctive, relevant, and culturally aware.
- Partner with Brand Experience leaders to identify opportunities for account growth and scope expansion.
- Mentor senior managers, managers, and planners, strengthening strategic rigor and articulation.
- Collaborate closely with Creative, Content, Video, Media, and CS leads to align teams around a shared strategic vision.
- Act as a stabilising strategic voice during complex campaigns, pitches, and planning cycles.

📌 Sr. Brand Strategist (Mumbai)
🏢 SoCheers
📍 Mumbai