Position Summary

Specialist, Advertising and Paid Media Advertising Operations Specialist Are you passionate about paid media, marketing strategy, and campaign performance? Do you enjoy working at the intersection of business priorities, media planning, agency partnership, campaign activation, and data-driven optimization? We are seeking a proactive and collaborative paid media professional to support the growth and evolution of In this role, you will own the end-to-end execution of our paid social campaigns.

You'll go beyond just launching ads—you will be responsible for campaign trafficking, activation, QA, and reporting to ensure flawless delivery. A key part of your role will be to dive deep into campaign performance, auditing and reviewing results to find concrete optimization opportunities and bridging the gap between strategy and execution. This role offers the opportunity to work across a variety of marketing initiatives while helping drive measurable business impact through strategic paid media investments.

Work you'll do

- Support paid media strategy throughout the campaign process, including planning, activation, optimization, reporting, and performance analysis.
- Stay informed of changes and trends across the paid media landscape and share recommendations with stakeholders and team members.
- Support end-to-end B2B paid social campaigns, including campaign setup and trafficking, audience segmentation, optimization, measurement, and reporting.
- Analyze campaign data to identify performance insights and translate them into practical, scalable recommendations that improve results by collaborating with agency partners, channel specialists, creative teams, and cross-functional stakeholders.
- Apply channel best practices and campaign excellence principles; share recommendations that strengthen campaign performance to stakeholders in a clear and actionable manner.
- Experience applying first- and third-party data to inform audience strategy and develop high-intent campaign segments, in partnership with relevant stakeholders.
- Support development of playbooks, best practices, templates, and process improvements that help scale Deloitte's paid media capabilities.
- Work with stakeholders, internal agencies, and external agencies on strategic and creative executions.

Successful Candidates Should Possess
- Strong understanding of paid media strategy, planning, activation, and performance measurement.
- Hands-on experience with B2B paid social and search campaigns, including campaign trafficking, optimization, audience segmentation, and measurement.
- Ability to interpret campaign analytics and turn findings into transparent, actionable recommendations.
- A process-oriented approach, with attention to execution quality and continuous improvement. Strong project management and organizational skills.




- Ability to manage multiple projects and priorities in a fast-paced environment.
- Strong written and verbal communication skills.
- Experience presenting ideas, providing rationale, and making recommendations to leaders and their teams.
- A collaborative and proactive mindset with a focus on continuous improvement.
- Ability to work independently with minimal supervision in a virtual team environment.

The team Deloitte's Brand, Marketing & Communications team combines the power of Deloitte's brand with inspired marketing strategy, creative excellence, data-driven decision making, and modern advertising capabilities to drive business results. The One Paid Media team manages centralized paid media strategy, planning, activation, measurement, and governance across the U.S. Firm.

As the organization continues to expand its audience-led marketing approach, this role will help connect business priorities to paid media strategy and execution, working closely with marketers, agency partners, and internal stakeholders to deliver measurable business impact.

About Deloitte’s Brand Marketing & Communications

Deloitte’s Brand, Marketing & Communications (BM&C;) organization seeks innovative creatives, strategic marketers, and collaborative leaders to drive business growth and digital transformation. Join a team that blends creativity, business acumen, strategic thinking, and Deloitte’s strong brand equity to deliver impactful marketing solutions. Thrive in a diverse, supportive environment where you leverage cultural trends, emerging technologies, and bold ideas to challenge the status quo.

Be part of Deloitte’s journey to turn visionary concepts into marketing success.

Work Location:

Hyderabad - Shift: 2:00 pm to 11:00 pm OR 11:00 am - 4:00 pm & 7:00 pm - 11:00 pm

Qualifications

Required Qualifications

- Bachelor's degree in Marketing, Communications, Advertising, Business, or a related discipline.
- 3-6 years of experience in paid media, advertising, media strategy, campaign planning, digital marketing, agency operations, or related fields.
- Strong experience supporting paid social campaigns. Paid search, programmatic, ABM/OBM, or publisher-direct media knowledge is a plus.
- Experience working with internal stakeholders, marketing teams, agencies, or media partners.
- Experience working in a matrixed organization or agency environment.
- Strong Microsoft Office Suite skills including Excel, PowerPoint, Word, Outlook, and Teams.
- Travel up to 10%

Preferred Qualifications
- Experience in an agency, media agency, publisher,



or in-house paid media environment, with familiarity with media buying processes, agency workflows, and campaign delivery operations.
- Experience with ABM/OBM or account-based marketing programs.
- Experience supporting audience targeting, segmentation, media planning, optimization, and reporting.
- Familiarity with paid media measurement, campaign tracking, dashboards, and performance reporting.
- Proficiency with LinkedIn Campaign Manager and Google Ads.
- Familiarity with Tableau, Power BI, or similar analytics and visualization tools is a plus.

Our purpose Deloitte’s purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities. Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients’ most complex challenges. This makes Deloitte one of the most rewarding places to work. Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India. Benefits to help you thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits.

Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you. Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters. Requisition code: 374995

Specialist, Advertising and Paid Media Advertising Operations Specialist

Hyderabad, Telangana, India

📌 Specialist, Advertising and Paid Media Advertising Operations Specialist (Hyderabad)
🏢 Deloitte
📍 Hyderabad