Job Title: Social Media & Meta Ads Specialist

Department: Digital Marketing

Employment Type: Full-Time

Experience: 2–4 Years (Preferred)

Job Summary

We are looking for a creative and performance-driven Social Media & Meta Ads Specialist to manage social media platforms, develop engaging content strategies, and execute result-oriented paid advertising campaigns.

The ideal candidate should have hands-on experience in social media management, AI-powered content creation, copywriting in English and Malayalam, Meta Ads campaign management, audience targeting, and performance optimization. Experience handling UAE-based businesses and familiarity with UAE advertising policies will be an added advantage.

Key Responsibilities1. Social Media Management & Content Strategy

- Develop and implement social media strategies aligned with business objectives.
- Prepare monthly content calendars for Instagram, TikTok, Facebook, and YouTube Shorts.
- Create engaging reels, short-form videos, and other social media content using AI-powered tools.
- Develop creative concepts, captions, and promotional content.
- Write compelling and engaging copies in English and Malayalam.
- Ensure consistent brand communication across all social media platforms.
- Monitor engagement, reach, impressions, followers, and other key performance indicators.
- Prepare monthly social media performance reports with insights and recommendations.

1. Meta Ads Management & Performance Marketing

- Set up and manage Meta Business Manager, Meta Pixel, and Conversions API.
- Plan, execute, and optimize paid advertising campaigns across Facebook and Instagram.
- Manage campaigns for:
- Website traffic
- Lead generation
- Click-to-WhatsApp
- Local store visits
- Brand awareness and engagement




- Implement audience targeting strategies, including:
- Location and radius-based targeting
- Custom audiences
- Lookalike audiences
- Retargeting campaigns
- Conduct creative A/B testing to identify high-performing advertisements.
- Regularly refresh ad creatives and copies to prevent ad fatigue.
- Monitor and optimize advertising budgets based on cost per lead (CPL), cost per visit, and cost per member/acquisition.
- Track campaign performance and provide actionable insights to improve ROI.
- Ensure compliance with Meta advertising policies and applicable UAE advertising regulations.

1. Analytics & Reporting

- Monitor social media and advertising performance on a regular basis.
- Analyze campaign metrics, audience behaviour, and conversion performance.
- Prepare monthly performance reports covering organic and paid activities.
- Identify opportunities for improving engagement, lead quality, conversions, and campaign efficiency.
- Recommend data-driven improvements to social media and advertising strategies.

Required Skills & Qualifications
- Bachelor's degree or relevant qualification in Marketing, Digital Marketing, Communications, or a related field.
- 2–4 years of hands-on experience in social media management and Meta Ads.
- Strong knowledge of Facebook Ads Manager and Meta Business Suite.
- Practical experience with Meta Pixel, Conversions API, and campaign tracking.




- Good understanding of content strategy and social media trends.
- Ability to create engaging reels and short-form videos using AI tools.
- Excellent copywriting skills in English and Malayalam.
- Solid knowledge of audience targeting, retargeting, and campaign optimization.
- Ability to analyze campaign data and prepare performance reports.
- Understanding of advertising policies and UAE market requirements.

Preferred Skills
- Experience managing social media and paid campaigns for UAE-based businesses.
- Knowledge of the UAE digital marketing landscape and local audience behaviour.
- Experience in lead generation and WhatsApp conversion campaigns.
- Familiarity with AI content creation tools and video editing applications.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
- Strong creative thinking, communication, and analytical skills.

Key Performance Indicators (KPIs)
- Consistency and quality of monthly content calendar execution.
- Social media reach, engagement, and audience growth.
- Quality and performance of reels and short-form videos.
- Number and quality of leads generated through Meta Ads.
- Cost per lead (CPL), cost per visit, and cost per acquisition/member.
- Campaign ROI and budget utilization.
- Effectiveness of A/B testing and creative optimization.
- Accuracy and timely submission of monthly reports.

Ideal Candidate: A professional who combines creativity with analytical thinking and can independently manage social media content and paid advertising campaigns while delivering measurable business results. Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Social Media & Meta Ads Specialist (Koratty)
🏢 Reon Technologies@ Coimbatore Office
📍 Koratty