Company Description Wedding Asia is a premier brand in the wedding industry, known for curating high-end wedding experiences and indulgences since 2006. The company brings together a wide range of designers and vendors whose collections blend modern and traditional, classical and contemporary aesthetics.

Wedding

Asia serves as a central platform for both sellers and buyers in the Indian wedding market, helping them connect more efficiently and reduce the need to visit multiple venues. With a strong focus on quality, craftsmanship, and convenience, Wedding Asia aims to simplify the wedding planning journey while showcasing the best of the industry.

Job Summary

We are looking for a creative, confident and result-oriented Social Media & PR Executive to manage the company's social media presence, brand communication, public relations and promotional activities. The candidate will be responsible for building brand visibility, engaging with audiences and maintaining a positive brand image across digital and offline platforms.

Key Roles & Responsibilities

1. Develop and execute social media strategies across Instagram, Facebook, LinkedIn and other relevant platforms.
2. Manage daily social media accounts and maintain a consistent brand presence.
3. Plan and prepare monthly social media content calendars.
4. Create engaging content ideas for posts, reels, stories, campaigns and promotional activities.
5. Coordinate with graphic designers, photographers and video editors for creative content.
6. Write attractive captions, promotional messages, blogs and brand communication.
7. Manage social media posting schedules and ensure timely uploads.
8. Monitor social media engagement, reach, followers and overall performance.
9. Respond to comments, messages, customer queries and online feedback.
10. Identify and coordinate with influencers, bloggers, celebrities and brand ambassadors.
11.



Build and maintain relationships with media houses, PR agencies and relevant industry contacts.
12. Plan and execute PR activities to improve brand awareness and reputation.
13. Coordinate press releases, media coverage, interviews and brand features.
14. Manage brand collaborations, promotional events and influencer campaigns.
15. Coordinate product launches, fashion shows, exhibitions and special events.
16. Identify recent opportunities for brand promotion and media visibility.
17. Monitor competitors, market trends and social media developments.
18. Ensure all content follows brand guidelines and maintains the company's brand image.
19. Prepare weekly and monthly social media and PR performance reports.
20. Work closely with the marketing team and management to execute promotional strategies.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Mass Communication, Public Relations or a related field.
- Experience in social media management and public relations.
- Excellent written and verbal communication skills.
- Knowledge of Instagram, Facebook, LinkedIn and other social media platforms.
- Creative thinking and content-planning abilities.
- Strong networking and relationship-management skills.
- Knowledge of influencer marketing and brand collaborations.
- Ability to coordinate multiple campaigns and projects.
- Good presentation, negotiation and interpersonal skills.
- Knowledge of Canva and basic digital marketing tools will be an advantage.

Key Performance Indicators (KPIs)
1. Social media growth and audience engagement.
2. Quality and consistency of content.
3. Brand awareness and online visibility.
4. Number of successful PR activities and media coverages.
5. Influencer collaborations and brand partnerships.
6. Campaign performance and timely execution.
7. Improvement in brand reputation and audience response.

- Preferred Industry: Fashion, Lifestyle, Luxury Retail, Hospitality and Wedding Industry.

📌 Social Media & PR Executive (Delhi)
🏢 Wedding Asia
📍 Delhi