About the job

CLIRNET is looking for a creative and strategic Social Media Executive to strengthen its digital presence and engage healthcare professionals across social media platforms.

Key Responsibilities

- Social Media Strategy: Develop and execute social media strategies, monthly and quarterly content calendars.
- Content Planning: Create briefs and content ideas for posts, reels, videos, carousels, infographics and campaigns.
- Healthcare Qualified Engagement: Amplify doctor insights, KOL content, webinars, CMEs and clinical discussions.
- Campaign & Event Management: Plan pre-event, live-event and post-event social media campaigns.
- Community Management: Manage comments, messages and audience interactions across platforms.
- Analytics & Reporting: Track KPIs, analyse performance and prepare monthly reports with actionable insights.
- Cross-functional Collaboration: Coordinate with content, design, video, PR, product and business teams.

Skills & Qualifications

- Bachelor's/Master's degree in Marketing, Communications, Mass Communication,



Journalism or a related field.
- 3–6 years of experience in social media management, preferably in healthcare, health-tech, pharma, media or B2B.
- Strong understanding of LinkedIn, Instagram, Facebook and YouTube.
- Excellent copywriting and communication skills.
- Understanding of social media algorithms, content formats and platform trends.

Preferred Skills

- Experience working with doctors, KOLs or healthcare professionals.
- Healthcare, pharma or health-tech marketing experience.
- B2B LinkedIn management experience.
- Basic knowledge of SEO and digital marketing.
- Familiarity with Meta Business Suite, LinkedIn Analytics, YouTube Studio and Google Analytics.
- Knowledge of Canva and short-form video content.

If you have the relevant experience and are passionate about building impactful digital communication, we'd love to hear from you..

? Send your updated resume to:

[email protected]

📌 Social Media Executive (Kolkata)
🏢 CLIRNET
📍 Kolkata