Designation: Shopper Marketing Manager - Ecommerce

Education: Bachelor's degree in marketing, business, or similar; Master's degree preferred.

Work Experience: Minimum 4-7 years continuous experience in ecommerce management, marketplace management, digital marketing, and shopper/trade marketing.

Required Pre-requisite Skills/Experience:

- Proficiency with MS Office suite; strong experience across ecommerce business management, account management, and driving sales.
- Ability to practice techniques related to web merchandising, online retailing, and online sales.
- Able to handle margins, negotiations, and platform advertising.
- Strong understanding of ecommerce and advertising metrics.
- Working knowledge of trade spend planning, ROI tracking, and category performance analysis (share, growth, competitive benchmarking).
- Expert understanding of different technological components of online commerce.
- Knowledge of database creation, SEO tactics, data mining, and security issues.
- Experience briefing and managing content marketing calendars across ecommerce and social platforms.

Roles & Responsibilities

Performance Marketing & Content Management

- Ensure catalog maintenance, relevant product images, product communication & A+ content is up to date on all platforms.
- Own content marketing strategy and calendar across ecommerce and social — briefs, content cadence, platform-specific formats (listing content, storefronts, social commerce).
- Solid hands-on experience in performance marketing.




- Create & execute marketing programs on respective ecommerce platforms in collaboration with internal brand, business, and partner marketing teams.
- Collaborate with the ecommerce business team to deliver business objectives.
- Measure and report performance of all digital marketing campaigns (ROI and KPIs).
- Measure experiments and conversion tests within digital media.
- Evaluate & manage end-to-end customer experience across digital channels and touchpoints.

Trade Spend & Category Management

- Own trade spend planning and allocation across platforms, tracking ROI against sales lift and platform-specific investment norms.
- Conduct category analysis — share of category, competitive benchmarking, whitespace identification — to inform assortment and promo strategy.
- Map brand and category performance against best-in-class industry standards; identify optimization opportunities.
- Consolidate sales reports and advertising reports into learnings for future campaigns and trade spend planning

Cross-Business Collaboration

- Work with brand team for creative and campaign launches on ecommerce platforms.
- Work with supply chain to ensure stock alignment with sales targets, location-wise.
- Work with creative agencies to develop content for ecommerce and social media; ensure brand consistency in quality and tone across PR, collateral, digital, and social.
- Work with finance to align consumer discounts, promos, trade spend, and other marketing expenses.
- Provide feedback to optimize UX and drive corrective measures with agencies.
- Analyze and optimize campaign and trade spend performance based on data-driven insights.

📌 Shopper Marketing Manager - Ecommerce (Mumbai)
🏢 Galderma
📍 Mumbai