Position Type: Full-Time

Work Hours: 10:00 AM - 7:00 PM IST

Reporting To: CEO / Client Stakeholders (direct collaboration)

About the Role:

We are seeking a self-driven SEO / AEO / GEO Specialist to own and execute organic search and AI-answer visibility strategies for B2B clients. The role covers classic SEO (on-page, off-page, and technical) plus Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) so that client brands appear accurately and prominently in both traditional search results and AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini, etc.).

You will work closely with the CEO and client stakeholders with minimal day-to-day intervention. A stable internet connection and a functional laptop are required.

Key Responsibilities:

- Develop and execute end-to-end SEO strategies covering on-page optimization, technical SEO audits/fixes, and off-page/link-building activities.
- Optimize content and site structure for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) so that brands are correctly cited, described, and recommended in AI answers.
- Conduct keyword and query research (including conversational/AI-style questions), competitor analysis, and content gap identification with a strong B2B focus.
- Implement and maintain structured data (schema/JSON-LD), entity optimization, and answer-first content structures.
- Track and report on traditional rankings, organic traffic, AI visibility/citations (ChatGPT, Perplexity, Google AI Overviews, etc.), and business outcomes.
- Audit technical health (crawlability, Core Web Vitals, indexing, site architecture) and coordinate fixes.
- Collaborate directly with the CEO and client stakeholders to align strategy with business goals and deliver clear, plain-English reporting.




- Stay current with evolving search and AI-answer algorithms and proactively recommend improvements.

Requirements:

- 3+ years of relevant hands-on SEO experience covering on-page SEO, off-page SEO, and technical SEO.
- Mandatory B2B experience; B2C experience is an added advantage.
- Demonstrable understanding of or practical experience with AEO and/or GEO (optimizing for featured snippets, AI Overviews, ChatGPT, Perplexity, and similar answer engines).
- Proficiency with tools such as Google Search Console, Google Analytics 4, Semrush/Ahrefs (or equivalent), and AI visibility/tracking platforms.
- Strong analytical skills and ability to translate data into actionable recommendations and clear reports.
- Self-driven professional who can work independently with minimal intervention while maintaining high quality and ownership.
- Excellent communication skills to collaborate closely with the CEO and client stakeholders.
- Stable internet connection and a functional laptop (required for this full-time role).
- Availability for the specified work hours: 10:00 AM – 7:00 PM IST.

Nice to Have:

- Experience with multi-market or international SEO (especially US, Europe, Middle East, or similar B2B markets).
- Familiarity with digital PR, entity building, and citation strategies that support both traditional SEO and AI answers.
- Hands-on experience with CMS platforms (WordPress, etc.) and basic HTML/schema implementation.

What we offer:

- Full time role with clear ownership and direct exposure to leadership and clients.
- Opportunity to work at the intersection of traditional SEO and emerging AI-answer optimization.
- Self-driven environment that values ownership and results over constant oversight.

To Apply: Please share your resume highlighting relevant B2B SEO projects, measurable results, and any AEO/GEO work or experiments.

📌 Senior SEO Specialist (India)
🏢 Twigs and Ink Marketing
📍 India