We are looking for a candidate with a minimum of 6 years of hands-on experience in managing Meta Ads and Google Ads, with a proven track record of driving lead generation, optimizing campaign performance, and delivering measurable business results.

Key Responsibilities

● Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads.

● Develop and implement lead generation strategies to achieve business growth targets.

● Monitor campaign performance and optimize key metrics such as CPL, CPA, ROAS, and conversion rates.

● Manage advertising budgets efficiently to maximize ROI.

● Conduct audience research, A/B testing, and funnel optimization.

● Collaborate with the creative team to develop high-performing ad creatives and landing pages.

●Analyze campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), and other reporting tools.

● Prepare weekly and monthly performance reports with actionable insights.

●Stay updated on the latest trends, platform updates, and best practices in digital marketing.





●Coordinate with the sales and business teams to improve lead quality and conversion rates.

Required Skills & Qualifications

● Minimum 6 years of hands-on experience in Performance Marketing.

● Strong expertise in Meta Ads and Google Ads.

● Experience managing high-budget performance campaigns.

● Strong understanding of GA4, GTM, conversion tracking, and attribution models.

● Excellent analytical and problem-solving skills.

● Experience in lead generation and campaign optimization.

● Positive communication and team management skills.

● Google Ads and Meta Blueprint certifications will be an added advantage.

Pay: ₹40,000.00 - ₹65,000.00 per month

Application Question(s)

- Have you independently managed lead generation campaigns across both Meta Ads and Google Ads?

Education:
- Bachelor's (Preferred)

Experience:
- Digital marketing: 6 years (Required)

Language:
- English (Required)
- Malayalam (Required)

Work Location: In person

📌 Senior Manager - Performance Marketing (Kochi)
🏢 Finprov Learning
📍 Kochi