About the job

Only What's Needed

We're looking for a Senior Executive (Scriptwriter) who can take a brief, a fact and a deadline and turn them into scripts people watch till the end and send to someone they know. You'll write the words behind OWN's brand content - short-form reels, vox-style videos, talking-head explainers and carousels - and set the standard for how OWN sounds.

This role sits at the centre of the content team. You'll work closely with video editors, designers and the creative and content strategy team, and you'll help build the formats, hooks and review loops that let us publish more without lowering the standard.

What you'll do

- Write scripts end to end for Instagram Reels, YouTube Shorts and LinkedIn: talking-head reels, vox-style videos, explainers, launch content and ads.
- Write for the first three seconds. Own the hook, the structure, the payoff and the call to action so people watch to the end and share it.
- Turn product briefs, nutrition science and sampling data into clear, simple scripts. Flag early when a brief won't work on screen and suggest a fix.
- Write for the edit: b-roll cues, on-screen text, props and demonstrations are part of your script, so the editor can shoot and cut without guessing.
- Use AI tools for research, first drafts and variants to move faster - and check every fact and every line before it reaches an editor.
- Make sure every number, claim and comparison matches the approved source and the OWN brand guidelines. No before-and-afters, no claims about what a product does to the body.
- Adapt hero scripts into cut-downs and variants for different platforms and formats, including carousels.
- Read performance data (retention curves, watch time, shares, saves) and use it to make the next script better.

What we're looking for

- 1 to 3 years of writing experience - scriptwriting, content writing or copywriting - for a brand, creator, media page or agency.




- A portfolio of scripts or written content that shows strong hooks, structure and clarity. Links to published videos you scripted are a big plus.
- Fluent in Hindi and English, and writes natural Hinglish. Captions and on-screen text are correct in both languages.
- Writes spoken-word scripts that sound natural out loud, not read.
- Strong fact discipline: every claim traces to a source, and a shaky fact gets flagged, not written around.
- Comfortable running several scripts at once and hitting a regular publishing calendar.
- Takes feedback without ego and can explain the thinking behind a script.

Nice to have

- Hands-on experience with AI writing and research tools such as ChatGPT, Claude or Gemini.
- Experience writing performance ad scripts for Meta and YouTube and reading their results.
- Experience writing about health, nutrition, food or science for a general audience.
- Basic comfort on a shoot: can direct a talking-head take or a simple vox pop.
- An interest in health, nutrition, food or the way people make everyday decisions.

You'll thrive here if you

- Can watch a reel and tell why people swiped away at second two - and rewrite the opening to fix it.
- Care about getting the facts right as much as getting the hook right.
- Can make a complicated topic feel easy without making it simplistic.
- Keep a swipe file of hooks, formats and scripts you want to try.
- Like building formats and templates that make the whole team faster.
- Want ownership, and are happy to be measured on how your scripts perform.

About Only What's Needed

Only What's Needed by Food Pharmer exists to make India protein sufficient.

We're building products, content, and systems that help people make better decisions through facts, transparency, and proof.

No marketing claims.

No unnecessary ingredients.

Only what's needed.

Role details: Full-time | On-site, Mumbai (Vile Parle East) | 1 to 3 years of experience | Reports to the Senior Manager, Creative & Content Strategy

📌 Senior Executive – Copywriter (Mumbai)
🏢 Only What's Needed by Food Pharmer
📍 Mumbai