Key Responsibilities

1. Marketing & Business Development

- Plan and execute marketing initiatives to promote hospital services, specialties, doctors, and healthcare programs.
- Identify and develop new business opportunities through corporate, institutional, and community partnerships.
- Build and maintain solid relationships with corporate clients, referral partners, consultants, and other stakeholders.
- Conduct market visits and identify opportunities for increasing patient footfall and service utilization.
- Support business development activities and achieve assigned revenue and growth targets.

2. Branding & Promotional Activities

- Execute hospital branding and promotional campaigns across appropriate channels.
- Coordinate outdoor branding, events, health camps, awareness programs, and promotional activities.
- Ensure consistency of brand communication across marketing materials and promotional platforms.
- Coordinate with creative agencies, vendors, and other external partners for marketing requirements.

3. Digital & Social Media Marketing

- Coordinate digital marketing campaigns across social media and other online platforms.
- Work with the digital marketing/creative team to develop engaging content for campaigns, services, events, and healthcare awareness initiatives.
- Monitor campaign performance and provide regular updates to the reporting manager.
- Support online reputation management and ensure timely coordination for patient/customer feedback.

4. Doctor & Referral Network Management

- Develop and maintain professional relationships with doctors, clinics, nursing homes, diagnostic centres, and referral partners.
- Coordinate doctor engagement activities, CME programs, health talks,



and professional outreach initiatives.
- Track referral trends and identify opportunities to strengthen referral relationships.

5. Corporate & Community Outreach

- Develop relationships with corporate organizations, educational institutions, NGOs, and community groups.
- Coordinate corporate health check-up programs, health camps, awareness sessions, and wellness initiatives.
- Explore opportunities for institutional tie-ups and employee healthcare programs.

6. Market Intelligence & Reporting

- Conduct competitor and market analysis to identify emerging trends and business opportunities.
- Monitor competitor activities, pricing, promotional campaigns, and service offerings.
- Prepare MIS reports covering marketing activities, leads, conversions, outreach initiatives, and business performance.
- Maintain records of marketing expenses, campaigns, events, and stakeholder interactions.

7. Event & Campaign Management

- Plan and coordinate healthcare events, promotional campaigns, conferences, exhibitions, health camps, and awareness programs.
- Coordinate with internal departments and external vendors to ensure smooth execution.
- Measure the effectiveness of campaigns and recommend improvements.

Key Performance Indicators (KPIs)





- Patient footfall and business growth generated through marketing initiatives
- Achievement of assigned marketing/business development targets
- Number and quality of corporate/institutional tie-ups
- Referral network development and engagement
- Campaign and event effectiveness
- Lead generation and conversion
- Digital engagement and campaign performance
- Cost-effectiveness of marketing activities
- Quality and timeliness of MIS/reporting

Education

- Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field.
- MBA/PGDM in Marketing or Business Management will be an added advantage.

Experience

- 3–5 years of relevant experience in Marketing, Business Development, Sales, or Healthcare Marketing.
- Experience in the hospital/healthcare industry will be preferred.

Skills & Competencies

- Strong communication and interpersonal skills
- Business development and relationship management
- Negotiation and presentation skills
- Good understanding of marketing and promotional strategies
- Digital and social media marketing awareness
- Market research and analytical skills
- Event and campaign management
- Strong networking and stakeholder management skills
- Good knowledge of MS Office and reporting/MIS
- Ability to work independently and manage multiple priorities
- Target-oriented approach with strong execution capability

Personal Attributes

- Professional and confident personality
- Proactive and self-motivated
- Strong networking ability
- Customer-centric approach
- Positive team player
- Result-oriented and commercially aware
- Willingness to travel for market visits, events, and outreach activities

📌 Senior Executive (Guwahati)
🏢 Apollo Group
📍 Guwahati