Senior Business Development Executive (Sr. BDE)

Company: Proxima Skills Academy

Designation: Senior Business Development Executive (Sr. BDE)

Department: Sales & Business Development

Experience: 2–4 Years

Employment Type: Full-Time

Job Location: Kolkata

Reporting To: Team Leader / Sales Manager / Management

1. Job Overview

Proxima Skills Academy is looking for a dynamic, target-oriented and result-driven Senior Business Development Executive to drive student admissions, generate revenue and contribute to the organization's business growth.

The candidate will be responsible for handling prospective student enquiries, conducting counselling sessions, explaining academic programmes, converting leads into admissions, achieving individual revenue targets and maintaining strong relationships with prospective students.

The ideal candidate should have strong sales and communication skills, experience in educational sales or EdTech, and the ability to independently manage the complete sales cycle from initial enquiry to admission closure.

2. Key Roles & Responsibilities

A. Lead Management & Student Counselling

- Handle prospective student leads generated through various marketing channels.
- Understand students' educational backgrounds, career objectives and professional requirements.
- Provide detailed counselling on Clinical Research, Pharmacovigilance, Clinical Data Management, Medical Coding and other Life Science programmes.
- Explain course structures, eligibility criteria, curriculum, duration, fees and career opportunities.
- Conduct one-to-one counselling sessions through telephone calls, WhatsApp, Google Meet and other communication platforms.
- Identify students' requirements and recommend suitable training programmes.
- Build trust and maintain professional relationships with prospective students and parents.

B. Sales & Admission Conversion

- Achieve assigned individual monthly admission and revenue targets.
- Convert qualified leads into paid admissions through effective counselling and sales techniques.
- Conduct regular follow-ups with interested and prospective students.
- Handle student objections related to course fees, career opportunities, course duration and placements.
- Communicate programme advantages, value propositions and career prospects effectively.




- Drive admission closures through structured follow-up strategies and negotiation skills.
- Identify hot prospects and prioritize high-potential admission opportunities.
- Ensure timely fee collection and admission confirmation.
- Explore upselling and cross-selling opportunities wherever relevant.

C. Business Development & Revenue Generation

- Identify opportunities to generate additional business through referrals and existing student networks.
- Maintain a healthy sales pipeline to achieve monthly revenue targets.
- Develop effective strategies to improve lead-to-admission conversion ratios.
- Follow up with inactive and pending prospects to maximize conversion opportunities.
- Contribute to the achievement of individual and overall team revenue targets.
- Support promotional activities, webinars, seminars and admission campaigns.
- Maintain professional relationships with students, parents and other prospective stakeholders.

D. CRM & Sales Process Management

- Maintain 100% accuracy in CRM and lead management systems.
- Update every lead's status, counselling details, follow-up dates and conversion progress.
- Maintain proper records of calls, WhatsApp interactions, counselling sessions and admission commitments.
- Follow the organization's defined sales funnel and admission process.
- Ensure timely follow-ups on all assigned leads.
- Maintain accurate records of admission details, payment status and pending collections.
- Coordinate with the Training Coordinator for student onboarding and batch commencement.
- Ensure proper handover of admitted students to the respective internal teams.

E. Performance Monitoring & Reporting

- Submit daily sales and performance reports to the Team Leader / Sales Manager.
- Monitor daily calling, connected calls, talk time and counselling activities.
- Track prospects generated, hot leads, follow-ups and admission closures.




- Monitor individual revenue achievement against assigned targets.
- Maintain a next-day follow-up pipeline and action plan.
- Participate in daily sales meetings, performance reviews and strategy discussions.
- Identify performance gaps and implement corrective actions to achieve assigned targets.

3. Required Skills & Qualifications

- Graduate in any discipline; MBA in Marketing or Business Administration will be an advantage.
- 2–4 years of experience in Business Development, Educational Sales, EdTech or Academic Counselling.
- Proven track record of achieving individual sales and revenue targets.
- Strong communication, negotiation and convincing skills.
- Excellent student counselling and objection-handling abilities.
- Experience in handling inbound and outbound sales leads.
- Good understanding of sales funnels, lead management and CRM platforms.
- Proficiency in MS Excel, Google Sheets and CRM tools.
- Ability to work under pressure and meet monthly business targets.
- Strong follow-up, relationship management and closure skills.

4. Key Performance Indicators (KPIs) Performance will be evaluated based on the following parameters:

1. Achievement of minimum 80% or above of assigned monthly revenue targets.
2. Number of qualified prospects generated.
3. Number of counselling sessions and course demonstrations conducted.
4. Lead-to-admission conversion ratio.
5. Revenue generated and fee collections.
6. Follow-up efficiency and prospect pipeline management.
7. Number of successful admission closures.
8. CRM accuracy and 100% data update compliance.
9. Student counselling quality and customer satisfaction.
10. Daily reporting and sales process compliance.

5. Daily Reporting Requirements The Senior BDE must submit a daily performance report covering:

- Login time and attendance.
- Daily Plan of Action (POA).
- Total outbound calls and connected calls.
- Total talk time.
- Number of counselling sessions / demos conducted.
- Interested leads and hot prospects generated.
- Follow-ups completed and pending.
- Admissions closed.
- Revenue collected and pending collections.
- Daily target versus achievement.
- Next-day follow-up pipeline.
- Challenges, observations and action plan.

📌 Senior Business Development Executive (Kolkata)
🏢 Proxima Skills Academy
📍 Kolkata