Job Title: Sales Representative – Sewing, Craft & Haberdashery

Company: Needle Industries (India) Private Limited

Job Type: Full time, On-Site

Locations: Bangalore, Chennai, Mumbai

About Us

Needle Industries (India) Private Limited is a leading name in the manufacturing and distribution of sewing, knitting, craft, and haberdashery products (including renowned brands like Pony). With a rich heritage and an extensive distribution network across India, we are looking for dynamic, field-oriented Sales Representatives to drive growth and strengthen our market presence in key metropolitan and regional markets.

Role Overview

We are seeking an experienced and driven Sales Representative to manage and expand our sales network across the assigned territory. The ideal candidate will have deep hands-on knowledge of the Indian wholesale and unorganized retail ecosystem, strong relationship-building skills, and a proven track record of achieving sales targets in the sewing, craft, haberdashery, or knitting sectors.

Key Responsibilities

- Sales & Business Development: Drive primary and secondary sales across assigned territories to achieve monthly, quarterly, and annual revenue targets.
- Channel Management: Manage and expand relationships with wholesalers, distributors, semi-wholesalers, and traditional unorganized retail outlets (local tailors, craft stores, general merchants, and haberdashery shops).
- Market Expansion: Identify new business opportunities, onboard new retail/wholesale partners, and improve product visibility and shelf share across key markets.
- Field Travel: Undertake extensive field travel (15 to 20 days per month) across local and upcountry markets to meet clients, track stock movement, and monitor competitor activity.
- Order & Payment Collection: Ensure timely order booking, coordinate with dispatch teams for smooth fulfillment,



and manage timely payment collections and credit control.
- Market Intelligence: Gather feedback on product demand, pricing, and competitor schemes to support management in planning sales strategies.

Qualifications & Requirements
- Industry Experience: Proven sales experience in sewing, craft, haberdashery, knitting, stationery, or allied FMCG/general trade industries. Candidates with direct experience in the sewing/haberdashery industry will be given strong preference.
- Market Knowledge: Deep understanding of how the Indian wholesale and unorganized retail trade operates, including distributor margins, credit cycles, and local market dynamics.
- Travel Readiness: Must be willing and able to travel 15–20 days a month within the assigned territory.
- Skills: Strong negotiation, interpersonal, and relationship-management skills. Ability to work independently in a target-driven field environment.
- Education: Graduate in any discipline (candidates with relevant experience and strong field acumen will also be considered).
- Languages: Fluency in English and Hindi, along with proficiency in the local regional language (Kannada for Bangalore, Tamil for Chennai, Marathi/Gujarati for Mumbai). Candidates with added proficiency in Malayalam and Telugu will be given preference.

What We Offer

- Competitive salary package with performance-linked incentives.
- Travel and daily allowance (TA/DA) as per company policy.
- Opportunity to represent an established, market-leading brand with high product recall.

How to Apply

Interested candidates can send their updated resume to [Insert HR Email Address] with the subject line: "Application for Sales Representative – [Preferred Location: Bangalore / Chennai / Mumbai]".

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📌 Sales Representative (Chennai)
🏢 Needle Industries (India) Private
📍 Chennai