Sales Manager – Puja Samagri & Agarbatti | Advik Rituals

Location: Gorakhpur, Uttar Pradesh (field role – travel across the territory)

Employment Type: Full time

Experience: 3–5 years in FMCG / General Trade / Distribution sales

Salary: ₹25,000 – ₹35,000 per month + performance incentives + travel allowance

About Advik Rituals

Advik Rituals is a puja products brand from Kashi (Varanasi). We make ready-to-use puja kits (including the Grih Pravesh Puja Kit), puja samagri and premium masala agarbatti in six fragrances, and sell through retailers, wholesalers, distributors and online marketplaces.

The Role

We are looking for a target-driven Sales Manager to build and grow Advik Rituals' retail and distributor network in Gorakhpur and the surrounding markets. You will own the territory: appointing distributors, opening new retail counters, and making sure our products are available and moving on the shelf.

Key Responsibilities

- Appoint and manage distributors and wholesalers across the assigned territory.
- Open new retail accounts – puja samagri stores, kirana / general stores, gift and pooja shops.
- Visit markets daily to build relationships with retailers and distributors.
- Achieve monthly sales, distribution and collection targets.
- Ensure product availability, visibility and timely replenishment at outlets.
- Roll out trade schemes and festive promotions (Navratri, Diwali, Grih Pravesh season, etc.).
- Track orders, stock, outstanding payments and collections.




- Coordinate with the Varanasi operations team on dispatch and order fulfilment.
- Share daily / weekly sales reports and market feedback on competitor pricing and activity.
- Guide field sales executives as the team grows.

How Success Is Measured

- Monthly sales revenue vs target
- New distributors appointed and new retail outlets opened
- Repeat orders from active outlets
- Collections and outstanding control

Requirements

- 3–5 years of field sales experience in FMCG, general trade or distribution.
- Good knowledge of Gorakhpur and nearby retail / wholesale markets.
- Strong communication and negotiation skills in Hindi; basic English.
- Own two-wheeler and valid driving licence; willing to travel daily within the territory.
- Basic use of smartphone, WhatsApp and Excel / Google Sheets for reporting.
- Graduate preferred; 12th pass with strong relevant experience will be considered.

Preferred Experience Agarbatti / incense, puja samagri, religious products, FMCG or consumer goods distribution.

What We Offer

- Fixed salary ₹25,000 – ₹35,000 per month (based on experience)
- Performance-based incentives on sales and new distribution
- Travel allowance as per company policy
- Opportunity to build and lead a sales team as the brand expands

If you know the Gorakhpur market and enjoy building distribution from the ground up, apply now and help take Advik Rituals from Kashi to every home. Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Sales Manager (Puja Samagri & Agarbatti) (Gorakhpur)
🏢 Advik Group
📍 Gorakhpur