Channel Development & Business Growth

- Build and expand the Institutional Channel, especially vending-based and direct supply accounts.
- Identify, target, and onboard new institutional clients including:

- HoReCa Channel

- Clubs

- Airports
- Introduce Continental Coffee products in both vending and direct-use formats.
- Expand distribution in non-vending segments with value-added product introductions.

Team Management & Training

- Recruit and lead a team of sales executives to penetrate and service institutional clients.
- Conduct ongoing training and field coaching to ensure product knowledge and selling skills are aligned with business goals.

Sales & Revenue Responsibilities

- Drive primary and secondary sales in the territory.
- Maintain healthy sales pipelines and customer engagement to meet monthly/quarterly targets.
- Ensure timely collections and effective credit control mechanisms.
- Regularly review sales performance and market potential.

Relationship Management

- Develop long-term relationships with administrators, purchase heads, facility managers,



and decision-makers across targeted institutions.
- Conduct product trials, vending demos, and service-based interactions to improve client retention and satisfaction.

Operational Excellence

- Manage distributor/partner networks to support institutional operations.
- Ensure proper stock levels, order fulfilment, and service quality at all client locations.
- Provide timely reports on sales activities, forecasts, and competitor movements.

Key Skills Required:

- Strong B2B/Institutional sales acumen.
- Ability to manage large territories and build current markets.
- Excellent communication, presentation, and relationship-building skills.
- Strong analytical and negotiation capabilities.

Preferred Attributes:

- Existing network in institutional segments in Gujarat Region.
- Proactive and self-driven with a passion for building new business verticals.
- Service-oriented approach to vending channel development.

📌 Sales Manager - Institutional (Ahmedabad)
🏢 CCL Products
📍 Ahmedabad