The Sales Officer will be responsible for driving secondary sales and merchandising for multiple brands in the General Trade channel by building and developing long-term relationships with retailers. The role focuses on execution excellence across the assigned territory to achieve sales targets, expand distribution, and strengthen in-store visibility.
Key Responsibilities
- Cover assigned retail and superstore outlets in the General Trade channel
- Drive secondary sales for multiple brands within the assigned territory
- Achieve assigned monthly and daily sales targets
- Responsible for new outlet opening and distribution expansion
- Execute new product launches across General Trade outlets
- Manage distributors and ensure effective beat planning and execution
- Execute new product launches across General Trade outlets
- Manage distributors and ensure effective beat planning and execution
- Achieve POB targets daily and ensure secondary execution
- Ensure POB conversion into secondary sales through DMS execution
- Ensure repeat and frequent orders from outlets
- Execute merchandising, in-store branding,
and visibility initiatives
- Manage channel performance to improve sales and revenue
- Ensure daily mobile reporting (attendance & sales)
- Build and maintain strong relationships with channel partners
Requirements
Required Skills & Qualifications
- 2–3 years of sales experience in FMCG/ General Trade/Modern Trade (Multiple Brands preferred)
- Strong understanding of General Trade dynamics and multi-brand handling
- Good negotiation and relationship management skills
- Sound knowledge of local geography and market
- Distributor management and secondary sales execution experience
- Basic calculation knowledge of retail and distributor schemes
- Target-driven with the ability to work independently.
Benefits
- Solid career growth opportunities
- Exposure to leading FMCG and modern trade brands