: Sales Executive – Heavy Equipment

Sales & Business Development

Job Title: Sales Executive – Heavy Equipment Department: Sales & Marketing Industry: Construction Equipment / Heavy Machinery Reporting To: Sales Manager / Regional Sales Manager Experience: 2–5 Years (preferred) Job Location: As per company requirement

1. Job Summary

We are looking for a dynamic and result-oriented Sales Executive to promote and sell heavy equipment and construction machinery. The candidate will be responsible for developing new customers, maintaining existing relationships, generating business opportunities, achieving sales targets, and expanding the company's market presence.
1. Key Responsibilities

- Identify and develop new business opportunities in the construction, infrastructure, mining, road construction, and industrial sectors.
- Generate leads through field visits, references, cold calling, and market research.
- Promote and sell heavy equipment such as:
- Excavators
- Wheel Loaders
- Backhoe Loaders
- Motor Graders
- Bulldozers
- Road Rollers
- Cranes and other construction machinery.
- Visit construction sites, contractors, builders, infrastructure companies, and government project locations.
- Understand customer requirements and recommend suitable equipment.
- Prepare quotations, negotiate pricing, and close sales deals.
- Achieve monthly, quarterly, and annual sales targets.
- Maintain strong relationships with existing customers and develop new accounts.
- Coordinate with finance teams for equipment financing and loan arrangements.
- Coordinate with service and spare parts teams to ensure customer satisfaction.
- Monitor competitor activities, market trends, and pricing.
- Follow up on payments and ensure timely collection.
- Maintain daily sales reports, customer databases, and sales pipelines.

1. Required Skills and Qualifications

- Graduate in Business Administration, Marketing,



Mechanical Engineering, or a related field.
- 2–5 years of experience in heavy equipment, construction machinery, automobile, or industrial equipment sales.
- Good knowledge of construction equipment and its applications.
- Strong communication, negotiation, and convincing skills.
- Ability to develop customer networks and generate leads.
- Target-oriented with strong business development skills.
- Proficiency in MS Excel, Word, and CRM software.
- Willingness to travel extensively for field sales activities.
- Valid driving licence preferred.

1. Key Performance Indicators (KPIs)

- Monthly and annual sales achievement.
- Number of new customers acquired.
- Number of equipment units sold.
- Revenue and profitability generated.
- Lead generation and conversion ratio.
- Customer relationship and retention.
- Outstanding payment collection.
- Market coverage and customer visits.

1. Preferred Candidate Background

Candidates with experience in sales of the following brands or equipment will be preferred:
- JCB
- Caterpillar
- Komatsu
- Tata Hitachi
- CASE Construction
- SANY
- L&T; Construction Equipment

1. Salary and Benefits

- Competitive salary based on experience.
- Attractive sales incentives and performance bonuses.
- Travel allowance and fuel reimbursement.
- Mobile and communication allowance.
- Career growth opportunities.

My recommendation: For a heavy equipment dealership, give special importance to field sales experience, contractor relationships, knowledge of equipment applications, and the ability to close high-value machinery deals. I can also prepare a more qualified HR-ready for a Heavy Equipment Sales Executive specifically for an Indian construction equipment dealership, including salary range, incentives, and recruitment requirements.

if interested please whats app (phone hidden)

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Sales Executive (Bhopal)
🏢 Dalmia Infracon
📍 Bhopal