POSITION DETAILS:

Industry: FMCG (Preferred Biscuit) | Department: Sales

Region: East India Jharkhand, Bihar, Odisha & West Bengal

Age: 35–45 Years | Experience: Min. 8 yrs.

Qualification: Graduate; MBA in Sales/Marketing preferred

Regional Exposure: Must have worked across 3–5 states

JOB SUMMARY:

Responsible for driving sales growth across the Eastern region, achieving business targets, managing distribution networks and leading the sales team to strengthen market presence.

KEY ROLES & RESPONSIBILITIES:

- Develop regional sales strategies and achieve primary and secondary sales targets.
- Manage sales operations across Jharkhand, Bihar, Odisha and West Bengal.
- Lead and motivate the sales team, including Area and Territory Sales Managers.
- Expand distributor networks, market coverage, and business opportunities.
- Monitor sales performance, market trends, and competitor activities.




- Plan promotional schemes and conduct regular market visits.
- Prepare sales forecasts, budgets, and performance reports.
- Maintain solid relationships with distributors, dealers and key customers.

REQUIRED SKILLS & COMPETENCIES:

- Strong FMCG (preferred Biscuit) sales and distribution management experience.
- Leadership, communication, negotiation, and analytical skills.
- Proven ability to achieve targets and drive business growth.
- Willingness to travel extensively across the assigned region.

KEY PERFORMANCE INDICATORS:

- Regional sales achievement
- Primary and secondary sales growth
- Distribution expansion
- Team productivity
- Market coverage
- Revenue growth

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