Key Responsibilities

1. Client Conversion & Site Visits

- Conduct Property Tours: Lead personalized site presentations and walkthroughs for residential or commercial properties, highlighting structural features, amenities, and location advantages.
- Lead Cultivation: Follow up on qualified leads routed from marketing or pre-sales teams, turning casual inquiries into reliable buyers.
- Understand Client Needs: Conduct detailed assessments of buyers' budgets, spatial requirements, and investment timelines to pitch the right inventory.

2. Negotiation & Deal Closure

- Handle Objections: Address client hesitations regarding pricing, payment structures, project delays, or structural modifications smoothly.
- Structure Deals: Negotiate property pricing and payment plans within the developer's authorized discount parameters to finalize bookings.
- Liaison with Banking/Legal: Coordinate basic document collection for home loan processing and assist clients with booking formalities and allotment letters.

3. Market Intelligence & Networking

- Competitor Mapping: Keep track of neighboring projects, local infrastructure updates (like upcoming metro lines or highways), and competitor pricing models to maintain a sharp sales pitch.
- Broker & Channel Partner Network: Maintain active professional relationships with local real estate brokers and channel partners to boost external lead generation.

4. CRM & Database Management

- Pipeline Tracking: Update and maintain accurate interaction histories, visit updates, and client statuses in the company CRM software.
- Post-Sales Handover: Ensure a smooth transition of the closed account to the customer relationship management or billing team for subsequent installment collection.

A mid-level Real Estate Sales Executive (2–3 years of experience) needs a blend of sharp communication, technical real estate knowledge, and high emotional intelligence to close high-ticket property deals

- Core Sales & Negotiation Skills





- Consultative Selling: Ability to stop pitching blindly and instead ask the right questions to uncover a buyer’s true budget, emotional triggers, and family requirements.
- Objection Handling: Confidently countering common buyer hesitations regarding pricing, registry costs, project delays, or construction quality.
- Closing Techniques: Knowing exactly when and how to push for the booking amount (token money) without sounding overly aggressive or desperate.

- Industry & Legal Knowledge

- RERA Compliance Regulations: Solid understanding of the Real Estate Regulatory Authority (RERA) guidelines to provide genuine, legally sound answers to buyers.
- Financial Literacy: Ability to clearly explain loan eligibility parameters, Equated Monthly Installment (EMI) breakdowns, payment plans (like construction-linked plans), and hidden costs (registry, GST, maintenance, parking charges).
- Local Market Geography: Deep knowledge of local property values, developer reputations, and infrastructure growth corridors (e.g., in Lucknow, understanding the appreciation potential around Shaheed Path, Sultanpur Road, or Gomti Nagar Extension).

- Soft Skills & Interpersonal Traits

- High Emotional Intelligence (EQ): Buying a home is an emotional financial milestone; executives must build genuine trust and patience with anxious, first-time homebuyers.
- Professional Communication: Excellent spoken and written command of the local vernacular (Hindi) and formal business language (English) for handling diverse corporate, HNI (High Net Worth Individual), or traditional clients.
- Persistency & Resilience: Maintaining high energy levels despite low conversion ratios, ghosting clients, and repetitive follow-ups.

- Technical Skills

- CRM Tool Proficiency: Active experience using standard real estate CRM platforms (like Salesforce, LeadSquared, or Bitrix24) to track lead pipelines.
- Productivity Tools: Basic mastery of MS Excel/Google Sheets for managing client sheets and processing price quotations

📌 Real Estate Sales Executive (Lucknow)
🏢 Relyers Consultants
📍 Lucknow