The opportunity

We are looking for a hands on Performance Marketing & Growth Funnel Specialist to build and operate Synentry’s digital student-acquisition system. This is not a role limited to boosting posts or generating enquiry leads. You will be responsible for connecting paid campaigns to measurable business outcomes: qualified interest, successful ₹340 payments, verified registrations and automated community onboarding.

The business is working towards a target of 5,000 new paid Community admissions per month from February 2027. This is an organizational growth target and not a guaranteed individual performance commitment. The specialist will build, test and optimize the acquisition system that can support this scale, using actual conversion and cost data.

What you will own

1. Paid acquisition: Meta and Google

- Plan, launch, manage and optimize campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Translate programme positioning, audience insights and campaign objectives into explicit campaign structures.
- Conduct audience, keyword, placement, geographic and creative testing.
- Manage budgets carefully; scale only when conversion quality and unit economics support it.
- Build retargeting journeys for landing-page visitors, video viewers, incomplete registrations and payment drop-offs.
- Monitor campaign delivery, frequency, cost trends, attribution and audience fatigue; take corrective action.

2. Full-funnel strategy and conversion optimization

- Map the journey from advertisement to landing page, enquiry, payment, registration and community access.
- Build or coordinate high-converting landing pages with clear programme information, calls to action, FAQs and trust elements.
- Run structured A/B tests on creatives, headlines, offers, landing-page sections and calls to action.




- Identify drop-off points and improve conversion rates using evidence rather than assumptions.
- Ensure that website and WhatsApp routes are tracked separately and can be compared accurately.

3. Tracking, analytics and reporting

- Implement and maintain Meta Pixel, Conversions API where appropriate, Google Analytics 4, Google Tag Manager and Google Ads conversion tracking.
- Set up reliable events for landing-page views, form submissions, checkout initiation, successful payments and completed onboarding.
- Ensure payment success is measured from verified gateway events or server-side confirmation wherever possible—not merely button clicks or thank-you-page visits.
- Maintain campaign naming conventions, UTM parameters, attribution discipline and a single source of truth for performance reporting.
- Build a simple dashboard showing spend, reach, clicks, landing-page conversion, paid admissions, CAC, revenue, refunds and onboarding completion.
- Report performance clearly, including what worked, what failed, why, and what will be tested next.

4. Payment, CRM and onboarding automation

- Work with the team to connect landing pages, forms, CRM/database, payment gateway and communication tools.
- Help implement a dependable workflow: registration → payment → payment verification → student record creation → confirmation → community access → welcome instructions.
- Set up automated follow-ups for incomplete registrations and abandoned checkouts,



subject to consent and applicable messaging rules.
- Coordinate WhatsApp Business Platform/API or an approved automation provider for enquiry handling, FAQs, follow-ups and payment assistance.
- Support an AI-assisted WhatsApp conversation flow with clear escalation to a human when a question is complex or the prospect requests assistance.
- Prevent duplicate records and duplicate group invitations; maintain clear exception handling for failed, pending, refunded or disputed payments.
- Document the process and test the complete journey end to end before campaigns are scaled.

5. Creative and content performance

- Work closely with the founder and content/creative resources to translate programme value propositions into ad concepts.
- Prepare creative briefs, hooks, scripts, copy variations and testing plans for static, carousel and video advertisements.
- Use campaign data to identify which messages and formats attract paying participants—not just inexpensive clicks or leads.
- Maintain a creative testing calendar and communicate clear feedback to the content team.
- Ensure all advertisements and landing pages are accurate, transparent and consistent with SyNentry’s brand.

6. Budget and growth ownership

- Prepare campaign budgets and forecasts based on observed CAC and conversion rates.
- Track cost per successful paid admission as the primary acquisition metric, alongside supporting funnel metrics.
- Recommend budget increases or reductions using performance evidence and agreed financial guardrails.
- Work towards a repeatable acquisition system that can support the February 2027 growth target and onwards
- Identify operational bottlenecks that could affect acquisition, payment completion or onboarding at higher volumes.

📌 Performance Marketing Specialist (Thiruvananthapuram)
🏢 Synentry
📍 Thiruvananthapuram