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Job Title: Performance Marketing Specialist

Location: Bhandup, Mumbai (Work from office)

Experience: 2 - 3 Years

Industry: IT & Cybersecurity Media, B2B Marketing

Salary: 5 LPA

About The Company:

This is a leading tech media house specializing in IT and cybersecurity, serve as a trusted source of strategic intelligence for decision-makers in the Middle East and India.

Their work spans across digital publishing, event marketing, CXO engagement programs, and thought leadership content. We collaborate with top-tier cybersecurity service providers, OEMs, and enterprise tech brands to deliver impactful campaigns and experiences.

About the Role:

We are looking for a Performance Marketing professional who can plan, execute and optimize paid digital campaigns with a strong focus on lead generation, customer acquisition and revenue growth . The person will be responsible for managing paid campaigns across platforms such as Google Ads, Meta and LinkedIn, while continuously optimizing campaigns based on CPL, conversion rates, CAC and ROI .

Key Responsibilities:

Paid Campaign Management

- Plan, launch and manage performance marketing campaigns across Google, Meta, LinkedIn and other relevant platforms.
- Manage campaigns for cybersecurity trainings, certifications, memberships, webinars, events and other CyberFrat offerings.
- Conduct audience research and create relevant targeting strategies.
- Develop campaign structures, budgets, bidding strategies and conversion goals.




- Manage remarketing and retargeting campaigns.

Lead Generation & Acquisition

- Drive qualified leads for B2C and B2B offerings.
- Develop campaigns based on specific revenue and lead-generation targets.
- Optimize campaigns for lead quality, not just lead volume.
- Work closely with the sales team to understand lead quality and conversion performance.
- Track the complete journey from ad click → lead → connected lead → sale.

Campaign Optimization

- Continuously monitor CPL, CTR, CPC, conversion rate, CAC and ROAS.
- Conduct A/B testing of creatives, ad copies, audiences, landing pages and offers.
- Identify underperforming campaigns and optimize or restructure them.
- Allocate budgets towards campaigns, audiences and channels delivering better results.
- Scale successful campaigns while maintaining target acquisition costs.

Landing Pages & Conversion Optimization

- Work with the website/content team to develop high-converting landing pages.
- Identify gaps in the lead-generation funnel and recommend improvements.
- Test different offers, messaging, CTAs and landing-page formats.
- Monitor conversion rates at every stage of the funnel.

Tracking & Reporting

- Ensure proper tracking of campaigns,



leads and conversions.
- Work with tools such as Google Analytics, Google Tag Manager, Meta Pixel and CRM systems.
- Maintain accurate campaign and lead attribution.
- Prepare weekly and monthly performance reports.
- Provide actionable insights on campaign performance and budget utilization.

Required Skills:

- Hands-on experience with Google Ads and Meta Ads.
- Good understanding of LinkedIn Ads and B2B lead generation.
- Strong understanding of performance marketing funnels.
- Experience with lead generation and conversion campaigns.
- Strong analytical and numerical skills.
- Understanding of CPL, CAC, ROAS, CTR, CPC, conversion rate and ROI.
- Experience with A/B testing and campaign optimization.
- Ability to work with CRM and marketing analytics data.
- Strong understanding of landing pages and conversion optimization.

Good to Have:

- Google Ads / Meta certifications.
- Experience in cybersecurity, SaaS, EdTech, qualified training or technology businesses.
- Experience with LinkedIn Campaign Manager.
- Knowledge of Google Tag Manager and conversion tracking.
- Experience with CRM platforms and marketing automation.
- Basic understanding of SEO and organic digital marketing.

Key Performance Indicators:

- Qualified leads generated
- Cost per lead (CPL)
- Lead-to-sale conversion rate
- Customer acquisition cost (CAC)
- Revenue generated from paid campaigns
- ROAS / marketing ROI
- Landing-page conversion rate
- Campaign scalability
- Lead quality and sales feedback

📌 Performance Marketing Specialist (Mumbai)
🏢 Talent Corner HR Services
📍 Mumbai