Performance Marketing Specialist

Location: Janakpuri, New Delhi (In-Office)

Working Days & Hours: Monday to Saturday | 9:30 AM – 6:30 PM

Experience: 2 to 5 yearsJob OverviewWe are looking for a data-driven and results-oriented

Performance Marketing Specialist with 2–5 years of experience to join our team in Janakpuri. In this role, you will be responsible for planning, executing, and optimizing high-impact digital ad campaigns across multiple platforms. The ideal candidate possesses a deep and strong understanding of performance marketing principles and a proven track record of managing substantial ad budgets to drive measurable growth (ROI/ROAS).

Key Responsibilities

- Campaign Management: Strategy, setup, and day-to-day management of paid campaigns across Facebook Ads (Meta), Google Ads (Search, Performance Max, Display), and LinkedIn Ads.
- Budget Oversight: Handle and optimize significant ad budgets efficiently, ensuring maximum acquisition and minimum wastage.
- A/B Testing: Continuously test and optimize ad creatives, copy, landing pages, and audience targeting to improve CTR and conversion rates.
- Data Analytics:



Monitor daily/weekly performance metrics using Google Analytics and platform dashboards to generate actionable insights.
- Reporting: Prepare transparent performance reports for management, highlighting ROAS, CPA, and ROI.
- Collaboration: Work closely with the design and content teams to brainstorm and develop high-converting ad creatives.

Requirements & Qualifications

- Proven Experience: 2 to 5 years of hands-on experience managing paid campaigns on Meta, Google, and LinkedIn.
- Domain Expertise: Strong core understanding of performance marketing, including CPA, CAC, ROAS, LTV, and conversion funnels.
- Budget Handling: Hands-on experience scaling and managing large-scale monthly budgets effectively.
- Technical Skills: Deep familiarity with tracking pixels, Google Tag Manager (GTM), custom conversions, and attribution models.
- Analytical Mindset: Highly analytical with the ability to turn complex data into clear growth strategies.
- Location & Commitment: Comfortable working from our Janakpuri office on a Monday to Saturday (9:30 AM - 6:30 PM) schedule.

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Janakpuri)
🏢 OSS Education
📍 Janakpuri