- Maxpo Exhibitions is a Bangalore-based B2B events company that runs conference-expo hybrids (ExpoFernce format), industry summits and trade shows, including GCC Summits and DeepTech-focused events. We bring together enterprises, technology leaders, startups, investors and government stakeholders across India, the GCC region and global markets.

- Role Overview

We are looking for a data-driven Performance Marketing Manager to own paid and measurable growth for our events. You will drive qualified registrations, delegate and visitor footfall, exhibitor and sponsor leads, and speaker/partner enquiries across digital channels, with clear accountability for cost per lead, cost per registration and return on ad spend (ROAS). You will report to the founder and work closely with the sales, content, design and partnerships teams.Key Responsibilities
- Plan, launch and optimise paid campaigns across LinkedIn, Meta (Facebook/Instagram), Google Search and Display, YouTube and programmatic or retargeting platforms.
- Run separate funnels for each audience: delegates and visitors, exhibitors, sponsors, speakers and government/institutional invitees.
- Own budgets, bidding strategies and forecasting for each event; deliver against registration, lead and revenue targets.d lead forms with the design and web team; run A/B tests on creatives, copy, audiences and CTAs.
- Set up and maintain conversion tracking (GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, UTM discipline) and CRM integration.
- Build lead nurturing journeys using email, WhatsApp and SMS automation to move leads from enquiry to registration to attendance.
- Work with sales to define lead quality, scoring and handover,



and close the loop on lead-to-revenue attribution.
- Plan geo-targeted campaigns for India, the GCC (UAE, Saudi Arabia, Qatar and others) and select global markets, adapting messaging to each region.
- Create weekly and monthly dashboards covering spend, CPL, CPA, conversion rates, ROAS and pipeline contribution; present insights and next actions.
- Manage agencies, freelancers and ad vendors where required, and keep creative briefs sharp and on schedule.
- Track competitor events and industry trends; test recent channels and formats.

Requirements
- 3 to 5 years of hands-on performance marketing experience, ideally in B2B, events, SaaS, edtech or lead-generation businesses.
- Proven track record of managing significant monthly ad budgets with measurable results.
- Strong working knowledge of LinkedIn Campaign Manager, Meta Ads Manager and Google Ads; certifications are a plus.
- Solid command of GA4, GTM, UTM tagging and funnel analytics.
- Experience with a CRM and marketing automation tools (HubSpot, Zoho, Salesforce or similar).
- Strong analytical skills, comfortable with spreadsheets and dashboards (Looker Studio or similar).
- Good written communication for ad copy, landing pages and email campaigns.
- Ability to work to hard event deadlines and manage multiple campaigns at once.

Good to Have
- Prior experience marketing conferences, exhibitions, trade shows or summits.
- Experience running campaigns targeting the GCC or other international markets.
- Familiarity with WhatsApp Business API, ABM (account-based marketing) and intent data tools.
- Basic understanding of SEO, content marketing and video ads.

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Pulikeshi Nagar)
🏢 Maxpo Exhibitions
📍 Pulikeshi Nagar