Performance Marketing Manager NxtJob.ai

Location: Bangalore (Work from Office)

Experience: 3 to 5 Years

Employment Type: Full time

About NxtJob.ai

NxtJob.ai is an AI-powered career transition platform helping mid-to-senior-level professionals in India find, land and negotiate their next career opportunity.

We acquire users through high-intent paid funnels, including webinars, bootcamps and leadership programmes. We are looking for a hands-on Performance Marketing Manager to own and scale our paid acquisition efforts.

Role Overview

You will independently manage paid campaigns across Meta, Google and programmatic platforms, taking complete ownership of campaign strategy, execution, optimisation and performance.

This is a hands-on role requiring strong analytical capabilities, creative thinking and the ability to drive measurable business outcomes.

Key Responsibilities

- Plan, execute and optimise paid campaigns across Meta Ads, Google Ads and programmatic platforms.
- Manage campaign budgets, bidding strategies, audience targeting and account structures.
- Drive funnel performance across CTR, CPC, CVR, CPA and ROAS.
- Work closely with the creative team to develop ad concepts, test hooks and improve creative performance.
- Manage tracking and attribution using Meta Pixel, Conversions API, GA4 and Google Tag Manager.
- Identify campaign performance issues and troubleshoot them independently.
- Monitor audience saturation, creative fatigue and cross-platform performance.
- Analyse campaign data and present actionable insights through weekly performance reports.
- Continuously experiment with campaign structures, creatives,



audiences and landing pages to improve acquisition efficiency.

Required Skills & Experience

- 3 to 5 years of hands-on experience in performance marketing.
- Strong expertise in Meta Ads and Google Ads (Search, Performance Max and YouTube).
- Experience managing substantial advertising budgets, preferably 75 lakh or more per month.
- Working knowledge of programmatic advertising and DSP platforms.
- Strong understanding of GA4, Meta Pixel, Meta CAPI, Google Tag Manager and conversion tracking.
- Ability to analyse campaign performance and independently troubleshoot tracking and attribution issues.
- Strong understanding of funnel metrics, CPA, ROAS, CTR, CPC and conversion optimisation.
- Ability to develop creative briefs, identify winning ad formats and drive creative testing.
- Advanced spreadsheet skills; SQL or BI tools are an added advantage.
- Experience with lead generation, webinars, high-ticket funnels, edtech, fintech or D2C is preferred.
- Familiarity with AI tools for campaign analysis, creative development and workflow automation.

What We Offer

- Ownership of a core growth function with direct business impact.
- Opportunity to work closely with the Chief Growth Officer and founding team.
- Exposure to an AI-driven product in the career transition space.
- A fast-paced environment that encourages experimentation and execution.

Application Process Please share your updated CV along with a brief note describing one performance marketing campaign you successfully turned around,

covering:

1. The challenge or performance issue.
2. Your diagnosis and corrective actions.
3. The measurable improvement achieved.

📌 Performance Marketing Manager (Bengaluru)
🏢 Nxtjob.ai
📍 Bengaluru