● Develop Marketing Strategies: Create and implement result-oriented marketing strategies across digital channels to drive lead generation.

● Account-Based Marketing (ABM): Design and execute targeted ABM campaigns to engage decision-makers and key stakeholders.

● Ad Campaign Management: Plan, run, and optimize ad campaigns on platforms like

Facebook, LinkedIn, and Google to exceed performance goals.

● Email & WhatsApp Marketing: Use personalized outreach tactics to increase engagement through email and WhatsApp campaigns.

● AI-Powered Marketing Automation: Leverage the latest AI tools to streamline marketing processes and drive efficiency.

● Event and Webinar Campaigns: Oversee marketing efforts to maximize registrations and attendance for events and webinars.

Requirements





● Proven experience in performance marketing and lead generation.

● Expertise in ABM strategies, managing ad platforms, and tools such as Google Ads,

LinkedIn Ads, Facebook Ads Manager, and others.

● Strong knowledge of Google Analytics, GTM, and similar data analysis platforms.

● Hands-on experience with email marketing tools and marketing automation systems.

● A proven track record of driving Webinar and event acquisition campaigns.

● A passion for startups and the ability to adapt to a rapid-paced, high-growth environment.

📌 Performance Marketing Head ID 1204 (Bengaluru)
🏢 MarketScope
📍 Bengaluru